Must Reads ARCHIVE

Contextualized Video Optimizes Customer Experience  Apr 10, 2013 2:29 PM By Kelly Ford

In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.

Returns Fraud Hurting Online Retailers  Apr 08, 2013 2:52 PM By Erin Lynch

The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.

Design for the Mobile Inbox  Apr 03, 2013 6:38 PM By Daniela Forte

There are two design approaches marketers should consider when designing their mobile inbox, according to an article from ExactTarget.com.

3 Critical Steps to Avoid Social Media Meltdowns  Apr 02, 2013 10:01 PM By Jonathan Levitt

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens.

Consumers Buy More When Retailers Get Personal  Apr 02, 2013 8:43 PM By Daniela Forte

Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.

Google Launches Same-day Delivery on the West Coast  Apr 02, 2013 5:14 PM By Daniela Forte

Google announced last week same-day delivery known as Google Shopping Express in the San Francisco area, according to an article on Mashable.com.

Mobile Retargeting for the 21st Century  Apr 02, 2013 3:19 PM By Erin Lynch

What was once considered an old marketing tactic has now become hip again. When it comes to mobile retargeting, take a look at AOL and you will find it’s all about persistence.

How to Make the Zero Moment of Truth Work for You  Mar 27, 2013 7:47 PM By Mark Simpson

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

3 Retail Trends You Have to Know in 2013  Mar 27, 2013 6:07 PM By Steve Wellen

Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.

Study Finds 40% of Retailers Do Not Have Online Fraud Prevention in Place  Mar 27, 2013 3:46 PM By Erin Lynch

Although a new study by ThreatMatrix had found that 85% of retailers are calling cyber security a high priority within their organizations, 40% of the respondents said they have no online prevention measures in place.






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