MULTICHANNEL MERCHANT » MUST READS
There are several ways retailers can improve their ecommerce business. Emerging ecommerce businesses have several advantages over big names, especially when it comes to personalization and customer service, according to an article on Forbes.com.
Pinterest has upped the IQ of its pins so that retailers can get more out of pinning and in turn, it can drum up sales, according to an article by Venturebeat.com.
While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.
Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.
As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.
Rodale Inc., launches its first eco-luxury online retail store specializing in handpicked luxury and sustainably sourced goods, according to a press release. Rodale’s will offer items across most retail categories that include apparel; accessories and beauty; kitchen and garden; fitness; bed and bath; gifts and books and general care.
Neiman Marcus has notified its suppliers that it will be closing its Chinese warehouse citing a change in business model.
Recognizing the need to be where consumers are, many multichannel merchants are rushing to roll out mobile campaigns, with mobile marketing budgets increasing overall as a result.
Are you thinking about making changes to your ecommerce site but not sure if right before the holiday rush is a good idea? Those preparations won’t require much of you, they won’t disrupt your marketing and IT operations, and the benefits can be huge.