MULTICHANNEL MERCHANT » MUST READS
There are two design approaches marketers should consider when designing their mobile inbox, according to an article from ExactTarget.com.
Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens.
Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.
Google announced last week same-day delivery known as Google Shopping Express in the San Francisco area, according to an article on Mashable.com.
What was once considered an old marketing tactic has now become hip again. When it comes to mobile retargeting, take a look at AOL and you will find it’s all about persistence.
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
Although a new study by ThreatMatrix had found that 85% of retailers are calling cyber security a high priority within their organizations, 40% of the respondents said they have no online prevention measures in place.
Best Buy Founder Richard Schulze returns to the company as Chairman Emeritus, Best Buy announced this week. This return comes in support of the company’s Renew Blue Transformation efforts, according to Best Buy.
It’s clear that the opportunity is there for third-party retailers, but there is a difference between listing your products on Amazon and being successful on Amazon. Oftentimes the difference for retailers lies in their ability to meet Amazon’s customer service expectations and increase their product visibility.