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MULTICHANNEL MERCHANT » MUST READS
Must ReadsJan 30, 2014 12:40 PM By Erin Lynch
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.
Must ReadsJan 30, 2014 7:24 AM By MCM Staff
According to the State of Retailing Online 2014 survey, 53% of merchants marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.
Must ReadsJan 29, 2014 3:55 PM By Erin Lynch
With the launch of its new ecommerce site, Canadian home décor and housewares retailer, Bouclair Home, has announced a new omnichannel initiative including buy online, pickup in-store, and buy online and return in-store.
Must ReadsJan 29, 2014 12:13 PM By Erin Lynch
DHL announced plans to resume foreign package delivery in Russia after reaching an agreement with custom officials. Russian express delivery shipments from DHL and FedEx to individual Russian customers had been suspended on Jan. 23 because of stricter customs regulations and procedures.
Must ReadsJan 29, 2014 10:12 AM By Maria Haggerty
At-home try-on merchants such as Warby Parker mitigate many of the uncertainties and anxieties around purchasing online, but pose significant logistic and fulfillment challenges for retailers. Before offering try-before-you-buy, it’s important to understand the logistic and fulfillment implications associated with these types of policies. Here are three key tips you need to master in order to be a successful free, at-home try-on policy.
Must ReadsJan 29, 2014 6:53 AM By Bernard Luthi
Over the last decade emerging technology has increasingly encroached on the traditional retail journey. Here are three of the consumer technology trends that caused a stir at this year’s show and how they might impact the retail sector in the year ahead.
Must ReadsJan 27, 2014 1:58 PM By Erin Lynch
A new study by Innotrac has found that the most popular types of promotions offered by merchants over the 2013 holiday season were shipping offers. In fact, 34% of all promotions offered in holiday 2013 were shipping related and the single most offered promotion during the holidays was free shipping.
Must ReadsJan 26, 2014 11:55 AM By MCM Staff
The retail landscape of 2014 is more digital than ever before, and integrating store and online operations is a key focus for retailers as ecommerce capable solutions increasingly supplant traditional point-of-sale and mobile technologies.
Must ReadsJan 25, 2014 8:41 PM By Krishna Mehra
Combining the omnichannel retail approach with the phrase “the customer is always right” will eventually give way to a new phrase: “the right customer will have the right product at the right time through the right channel.”
Must ReadsJan 24, 2014 10:39 AM By MCM Staff
Strange but true fact: The Mobile Marketing Association says more people own a smartphone than a toothbrush. With that in mind, there are more opportunities, obviously, to market to a consumer on their smartphone than on their toothbrush.