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MULTICHANNEL MERCHANT » MUST READS
Must ReadsOct 13, 2015 1:11 PM By Chuck Whiteman
More companies are increasing their growth, and revenue, by expanding into global markets. The savviest businesses understand that localized websites are the fastest and most cost-effective way to reach these new customers. Here are four localization techniques that should not be overlooked.
Must ReadsOct 13, 2015 1:00 PM By Melissa O'Malley
It is almost always a holiday somewhere, which means the global merchant has the chance to ring up new sales in addition to ringing in the New Year. Here are some to know about.
Must ReadsOct 13, 2015 12:21 PM By Jon Noronha
Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.
Must ReadsOct 12, 2015 2:52 PM By Daniela Forte
For accessories brand Alex and Ani, exclusive personalized content was the way to go when it recently launched its mobile app. See what other features are being offered in the app.
Must ReadsOct 09, 2015 11:32 AM By Daniela Forte
The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at Finishline.com.
Must ReadsOct 09, 2015 11:24 AM By Daniela Forte
Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.
Must ReadsOct 06, 2015 12:20 PM By Mike O'Brien
Merchants are seeing a tight market for holiday peak workers in distribution and fulfillment centers, as competition and wages increase. See what staffing professionals and a top retailer have to say about the trend, and how to address it.
Must ReadsOct 03, 2015 10:19 AM By MCM Staff
Hard to believe, but the holiday 2015 shopping season is right around the corner. No worries though, digital marketing technology firm Kenshoo has got marketers covered with tips-a-plenty for getting ahead of the competition in the most critical season for retailers.
Must ReadsOct 01, 2015 2:37 PM By Tim Parry
Cross-border B2C ecommerce volume is rapidly rising, but where do you see cross border retail going in five to 10 years?
Here’s how Jill Finger Gibson, Principal Analyst, Ecommerce, Digital Clarity Group, and Craig Reed, Senior Vice President, Global Ecommerce, Pitney Bowes, answered that during the September webinar “Creating Your Roadmap to Cross-Border Success.”
Must ReadsOct 01, 2015 11:40 AM By Daniela Forte
When it comes to fraud, international merchants are just as susceptible. See what challenges international merchants face when it comes to fraud.
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