MULTICHANNEL MERCHANT » MUST READS
New technologies and approaches are working hard at enabling online retailers to more successfully mimic the real store feel to drive brand loyalty and boost sales. Here are three tips merchants can leverage to deliver more successful in-store experiences on the web in today’s market
According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook and Twitter (0.01% each) at acquiring ecommerce customers. Only an insignificant percentage of customers make purchases via Facebook and Twitter. Therefore, after powerful organic search […]
Target recently announced the introduction of a subscription billing service for providing baby supplies to new moms and dads. Here’s why the recurring subscription model may be the next big thing in omnichannel.
As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.
Quill.com, named Sergio Pereira as president. Pereira replaces Mike Patriarca, who was named senior vice-president, global transformation for parent company Staples, Inc.
Operations Summit 2014 has announced a Call for Speakers! Our content covers all direct-to-customer operations and fulfillment tactics and strategies and if you would like to propose a session, workshop, or roundtable, we want to hear from you!
Google announced that its Google Shopping Express, a same-day delivery service, is now available to everyone in the Bay area from San Francisco to San Jose, according to a press release.
Getting your videos decked out for the holidays is fairly effortless and takes little time. Here are a few suggestions to get you started.
Catalog mailers may see, on average, a 5.9% postal rate increase based on price changes the U.S. Postal Service has proposed to the Postal Regulatory Commission, according to a statement emailed to Multichannel Merchant by the American Catalog Mailers Association.
While some merchants say the Marketplace Fairness Act could put them out of business, one industry expert shared his thoughts on what the true cost the MFA will be for retailers.