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Must Reads ARCHIVE

2014 Holiday Hirings Shift to Permanent, Omnichannel Positions  Nov 02, 2014 12:56 PM By Tim Parry

The most significant shifts for retailers in the 2014 holiday season can be found in omnichannel, which is changing the landscape for companies and impacting their holiday staffing strategies. See what this shift means for the 2014 holiday season.

3 Ways to Prevent Holiday Cart Abandonment  Oct 31, 2014 10:08 AM By Leo Castro

This year, online holiday sales are expected to grow between eight and 11% over 2013, to as much as $105 billion.

A Deep Dive Into the 2014 Pitney Bowes Global Online Shopping Study  Oct 30, 2014 11:53 AM By Tim Parry

A successful international strategy centers on providing buyers with clarity and accuracy in the online buying process, certainty and transparency in delivery, and competitive pricing. Here’s a deep dive into the results of the 2014 Pitney Bowes Global Online Shopping Study results.

How Retailers Emailed In Halloween  Oct 30, 2014 11:20 AM By Ross Kramer

Halloween spending was expected to reach $7.4 billion, and it slowly has become one of the fastest-growing holidays. Here are some lessons that you can carry over for the holiday shopping season.

Free Shipping Free-For-All  Oct 29, 2014 9:55 AM By Mike O'Brien

With the holiday shopping season fast approaching, retailers are lining up in droves to offer “free” shipping to consumers as a promotional tool to drive sales.

How to Transform Omnichannel Retail from Myth to Reality  Oct 28, 2014 8:01 PM By Oren Levy

Most retailers are at a loss as to how to implement an omnichannel strategy in their physical and online stores. However, there are a number of solutions available to help retailers of all sizes cater to the consumer expectation for a personalized cross-channel shopping experience.

L’Oreal See 18% Increase in AOV with Interactive Video  Oct 28, 2014 11:57 AM By Daniela Forte

When L’Oreal USA incorporated interactive videos into its website, the company saw its average order value increase. See what other changes product videos did for the company.

Retailers Should Put the Shopping Cart Before The Horse  Oct 27, 2014 3:04 PM By Michele Salerno

Shopping carts are not simply tools for conversion. They can literally make or break a retailer. Here are three shopping cart features that will provide excellent foundations to satisfy customer expectations and keep them spending with you.

Apple Watch Could Change Brand Marketers’ Timing  Oct 24, 2014 10:18 AM By Bart Heilbron

If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.

JD.com Launches Warehouse and Logistics Initiative in Time for Singles’ Day  Oct 21, 2014 2:51 PM By Daniela Forte

This initiative by JD.com will help process orders during Singles Day, and generates a spike in online shopping as people buy gifts for single friends.






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