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5 Best Practices to Optimize the Multichannel Customer Journey  May 26, 2015 6:28 AM By Santi Pierini

In the era of the multichannel shopper, understanding the end-to-end customer journey is essential to marketing success. Here are five best practices marketers should follow to better understand, and ultimately optimize, the customer journey.

Shoppers Choose Cost Over Delivery Speed on Cross-border Purchases  May 20, 2015 12:19 PM By Tim Parry

The survey found that 76% of Canadian consumers who made an online purchase from a U.S.-based retailer within the last six months, as well as 63% of U.S. online shoppers, identified shipping costs as very important; while 44% and 32%, respectively, said it was the single most important factor.

Domestic Retailers are Opening Up to Cross-border Ecommerce  May 20, 2015 6:05 AM By Mike O'Brien

While presenting a number of risks and some significant barriers to entry, global ecommerce represents a massive opportunity and more retailers are jumping onboard as solutions for addressing cross-border business become more readily available. Here’s a look at what’s fueling cross-border ecommerce growth.

Increased Options For Overcoming Global Ecommerce Barriers  May 19, 2015 5:36 PM By Mike O'Brien

While presenting a number of risks and some significant barriers to entry, global ecommerce represents a massive opportunity and more retailers are jumping onboard as solutions for addressing cross-border business become more readily available.

Giggle Gets Visual with #gigglepics Campaign  May 19, 2015 5:02 PM By Daniela Forte

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers. See how giggle incorporates images submitted directly from their customers or tagged on Instagram into their product and email campaigns.

TOMS Launches #WITHOUTSHOES Campaign  May 19, 2015 2:12 PM By Daniela Forte

This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.

American Mint Leverages Surveys for Better Customer Service  May 19, 2015 1:50 PM By Daniela Forte

There are several ways to improve the customer experience, and one way is through the execution of surveys, see how American Mint leverages this customer service tactic.

Nordstrom Rack Sees Successful Online Sales  May 18, 2015 2:30 PM By Daniela Forte

Nordstrom reported tremendous success with its online off-price business which saw a sales growth of 50% in the first quarter. See what other growth initiatives are planned for Nordstrom.

Z Gallerie Creates Social Buzz with Its Catalog  May 14, 2015 11:15 AM By Daniela Forte

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.

7 Ways Retailers Can Boost Mobile Engagement  May 12, 2015 10:59 AM By Stephanie Capretto

There are several ways marketers can boost mobile engagement, see what these are and how they can benefit your brand.






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