Must Reads ARCHIVE

How to Optimize Localized Websites for New International Markets  Oct 13, 2015 1:11 PM By Chuck Whiteman

More companies are increasing their growth, and revenue, by expanding into global markets. The savviest businesses understand that localized websites are the fastest and most cost-effective way to reach these new customers. Here are four localization techniques that should not be overlooked.

3 Holidays You Could Easily be Selling Into Right Now  Oct 13, 2015 1:00 PM By Melissa O'Malley

It is almost always a holiday somewhere, which means the global merchant has the chance to ring up new sales in addition to ringing in the New Year. Here are some to know about.

4 Ways Data-Driven Personalization Will Improve Your Business  Oct 13, 2015 12:21 PM By Jon Noronha

Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.

Exclusive Personalized Content Key Feature of New Alex and Ani App  Oct 12, 2015 2:52 PM By Daniela Forte

For accessories brand Alex and Ani, exclusive personalized content was the way to go when it recently launched its mobile app. See what other features are being offered in the app.

Finish Line Introduces Exclusive Experience with Puma  Oct 09, 2015 11:32 AM By Daniela Forte

The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at

Shoe Carnival Scales Local Search Marketing  Oct 09, 2015 11:24 AM By Daniela Forte

Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.

Demand Rising for Holiday Peak Workers in Distribution Operations  Oct 06, 2015 12:20 PM By Mike O'Brien

Merchants are seeing a tight market for holiday peak workers in distribution and fulfillment centers, as competition and wages increase. See what staffing professionals and a top retailer have to say about the trend, and how to address it.

4 Data Points to Consider Before Holiday 2015 Begins  Oct 03, 2015 10:19 AM By MCM Staff

Hard to believe, but the holiday 2015 shopping season is right around the corner. No worries though, digital marketing technology firm Kenshoo has got marketers covered with tips-a-plenty for getting ahead of the competition in the most critical season for retailers.

Where Do You See Cross-Border Ecommerce Going in 5 to 10 years?  Oct 01, 2015 2:37 PM By Tim Parry

Cross-border B2C ecommerce volume is rapidly rising, but where do you see cross border retail going in five to 10 years?
Here’s how Jill Finger Gibson, Principal Analyst, Ecommerce, Digital Clarity Group, and Craig Reed, Senior Vice President, Global Ecommerce, Pitney Bowes, answered that during the September webinar “Creating Your Roadmap to Cross-Border Success.”

International Merchants Not Exempt from Fraud  Oct 01, 2015 11:40 AM By Daniela Forte

When it comes to fraud, international merchants are just as susceptible. See what challenges international merchants face when it comes to fraud.

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