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MULTICHANNEL MERCHANT » MUST READS
Must ReadsSep 09, 2014 6:32 AM By Ian Goldman
In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.
Must ReadsSep 08, 2014 1:51 PM By Daniela Forte
Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.
Must ReadsSep 08, 2014 11:11 AM By Daniela Forte
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
Must ReadsSep 08, 2014 6:44 AM By Sven Montanus
Although wearables have yet to fully thrive within the market, it’s undebatable that they are changing the way we interact with technology. Therefore, the question becomes, what opportunity does this present for retailers?
Must ReadsSep 08, 2014 6:22 AM By Paul Bingham
Retail brands that integrate hashtags into the marketing mix see major benefits. Those that continue to ignore the increasing power and reach of social media are in danger of losing customers to those that do. Here’s 5 ways to leverage hashtags and work social channels to your advantage.
Must ReadsSep 05, 2014 7:28 PM By Mike O'Brien
UPS this week detailed plans for ensuring that delivery issues which plagued the 2013 holiday shopping season aren’t a rerun this year
Must ReadsSep 05, 2014 5:03 PM By Mike O'Brien
UPS announced last week it launched a customer pickup program trial in mid-July that allows people to pick up parcels from 172 retail locations in Chicago and New York.
Must ReadsSep 04, 2014 11:46 AM By Daniela Forte
While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com. As a result, growing luxury ecommerce revenues have gone to online and multichannel retailers and flash sales sites.
Must ReadsSep 04, 2014 9:35 AM By Mike O'Brien
If you’re a merchant and you’re not engaged in global ecommerce, you’re missing out on a massive opportunity. Trends like slower growth in domestic ecommerce relative to other countries and increased website traffic from non-U.S. IP addresses are clear signals that legions of ready and willing online buyers await offshore.
Must ReadsSep 04, 2014 9:23 AM By Daniela Forte
Office and school supply ecommerce retailer Chalkfly saw a 33% increase in its average order value when it launched a re-designed fully responsive website. At the same time, Chalkfly leveraged SLI System’s search technology.