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Get a Jump Start on Your Site Testing  May 20, 2013 2:56 PM By Mark Simpson

Are you thinking about making changes to your ecommerce site but not sure if right before the holiday rush is a good idea? Those preparations won’t require much of you, they won’t disrupt your marketing and IT operations, and the benefits can be huge.

Don’t Let Disengaged Subscribers Become Inactive  May 20, 2013 2:35 PM By Jim Davidson

There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.

Use Site Search to Improve the Mobile Experience  May 20, 2013 2:21 PM By Terry Costa

Site search can play a lead role in creating a satisfying experience for the mobile shopper, here are some tips to help you create a search experience that enhances your mobile storefront.

Site Search: Leading the Customer to Purchase  May 17, 2013 6:56 PM By Erin Lynch

Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.

YouTube Makes Video Channels Shoppable  May 17, 2013 6:21 PM By Daniela Forte

YouTube is connecting people with products in a new initiative where they can now shop for products while viewing videos on YouTube channels. According to blog post by Google, which owns YouTube, people use the video site for entertainment, learning a new skill, find new information, and shop for products.

How to Snag the Mobile Shopper  May 16, 2013 7:22 PM By Erin Lynch

While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.

PayPal Offers PayPal Here Customers Free Payment Processing  May 15, 2013 5:14 PM By Daniela Forte

PayPal announced this week they will be offering free payment processing through the rest of the year for some U.S. businesses that use its PayPal Here mobile payment system, according to an article on Mashable.com.

L’Oreal USA Gains Purchasing Power With IBM  May 15, 2013 3:17 PM By Daniela Forte

IBM (NYSE: IBM) announced today a major three-year agreement with L’Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.

ProQuest Uses ForeSee to Measure Web Customer Experience  May 13, 2013 2:22 PM By MCM staff

Research solution provider leverages findings to meet and exceed expectations of multiple audiences Download image ANN ARBOR, Mich., May 13, 2013 /PRNewswire/ — ForeSee, the global leader in technology-driven customer experience analytics, today announced that ProQuest, an information firm central…

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USPS Looking into Possible Postage Increase  May 10, 2013 5:45 PM By Erin Lynch

The United States Postal Service will soon “look into” raising the postage rate for various types of mail commonly used by consumers and businesses that mail periodicals, magazines, newspapers and marketing material.






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