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MULTICHANNEL MERCHANT » MUST READS
Must ReadsAug 26, 2014 1:35 PM By Grant Halloran
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
Must ReadsAug 26, 2014 1:26 PM By Heather Bonura
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
Must ReadsAug 26, 2014 12:16 PM By Mike O'Brien
As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.
Must ReadsAug 26, 2014 11:58 AM By Mike O'Brien
As merchants look to implement omnichannel commerce to serve the heightened expectations of anytime/anywhere customers, virtual inventory is one way to meet this demand in a cost-effective manner.
Must ReadsAug 25, 2014 2:43 PM By Janice Smithers
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.
Must ReadsAug 25, 2014 12:15 PM By Jim Davidson
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.
Must ReadsAug 25, 2014 11:01 AM By Daniela Forte
Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.
Must ReadsAug 21, 2014 10:52 AM By Daniela Forte
When it comes to going global with your business, retailers will find that there are several “moving parts” to the entire process as it relates to delivering international orders. This is why retailers may want to consider working with a service partner to make the global transition an easy one.
Must ReadsAug 20, 2014 10:05 AM By Mike O'Brien
Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.
Must ReadsAug 19, 2014 5:30 PM By Mike O'Brien
After five years of waiting, UPS and FedEx have been granted licenses by the Chinese government to expand their local parcel services to consumers.