MULTICHANNEL MERCHANT » MUST READS
Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.
Less than 24-hours after the Senate passed the Marketplace Fairness Act, users across Twitter took to the social media site to express their frustration on how the tax, if passed by the House of Representatives, will impact their lives as consumers.
One of the hot topics on the tip of many retailers’ tongues this year is mastering the art of free shipping. It is not only a great tool to get your company to standout against your competitors but it can also help lower your shopping cart abandonment rate.
Wal-Mart is attempting to take the ecommerce market share from its competitor Amazon by building a global technology platform.
In order to compete with today’s multichannel retail environment, retailers must provide access to merchandise where shoppers want it. In order to do that, many companies are executing a ship-from-store model as part of the fulfillment supply chain, according to a whitpaper from Fortna.com.
Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.
Even though 70% of Pinterest engagement are generated by users, according to a study from Digitas and Curalate, in an article by ClickZ, retailers aren’t embracing it.
While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners
Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.
Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”