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MULTICHANNEL MERCHANT » MUST READS
Must ReadsJan 01, 2014 9:39 PM By Iman Sadreddin
Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.
Must ReadsJan 01, 2014 9:25 PM By Blair Lyon
As we stand at the threshold of 2014, it’s only natural to wonder what the new near will bring. If 2013 was the year of ecommerce, 2014 is set to be the year of personalization.
Must ReadsJan 01, 2014 8:41 PM By Bharath Gowda
Today we wouldn’t dream of buying that goat until we polled our Facebook friends about where they got their goats and how much they paid, scoured the web for goat merchant reviews, did some in-store showrooming and bar code scanning to see if we could get a better price at a goat place down the street, and maybe used an augmented reality app to see how different goats would look grazing in our back yard.
Must ReadsJan 01, 2014 8:30 PM By Graham Cooke
With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.
Must ReadsJan 01, 2014 3:42 PM By Tim Parry
2013 was a big year for ecommerce, omnichannel commerce, multichannel commerce, etc. And on the following pages, I bring you the 30 most-popular pieces of content viewed on Multichannel Merchant’s website in 2013.
Must ReadsDec 23, 2013 12:13 PM By Tim Parry
No matter how much thought goes into a gift, however, sometimes shoppers miss the target — which is why something as dry as a store’s return policy can be the redeeming factor when it comes to unwanted gifts.
Must ReadsDec 20, 2013 3:08 PM By Bharath Gowda
Consumers stress over slow-loading mobile commerce sites – 20% of those surveyed prefer being stuck in a traffic jam to waiting for a site to load. So how do retailers ensure optimal mobile website performance during the most wonderful – and busy – time of the year? Here are six tips.
Must ReadsDec 20, 2013 12:02 PM By Len Shneyeder
As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.
Must ReadsDec 18, 2013 8:04 AM By Tim Parry
In five years, new innovations will make buying local du jour once again, according to IBM’s 8th-annual IBM 5 in 5 list of innovations that have the potential to change the way people work, live and interact during the next five years. Here’s why IBM predicts the decline of ecommerce and the rebirth of the in-store shopping experience.
Must ReadsDec 17, 2013 12:58 PM By Daniela Forte
Mobile holiday shopping has increased 80% over 2012 with nearly 20% of sales coming from mobile devices, according to a press release.A recent survey by Tripwire, Inc., found that consumers are not concerned about security as they are about convenience.