Subscribe To X
MULTICHANNEL MERCHANT » MUST READS
Must ReadsFeb 27, 2014 10:32 AM By Tim Parry
With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track. And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce a part of an overall omnichannel sales strategy.
Must ReadsFeb 26, 2014 2:03 PM By Erin Lynch
While the fourth quarter showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.
Must ReadsFeb 25, 2014 11:02 AM By Erin Lynch
In order to gain a better perspective into the types of compromises and service changes the American public is willing to accept from the United States Postal Service, the Office of the Inspector General commissioned a small focus group to see where the public stood on funding, delivery locations, delivery days, and the overall future of the postal service.
Must ReadsFeb 24, 2014 11:37 AM By Chris Vodola
Every customer touchpoint gives you, the retailer, the opportunity to deliver a “wow” experience — one that keeps the customer coming back and telling their friends about the experience. Get back to basics with these five tactics for empowering your customer service employees while simultaneously ensuring your customers feel taken care of when they reach out for help.
Must ReadsFeb 23, 2014 4:42 PM By Ross Kramer
A new email subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship. A well-crafted series of welcome emails is crucial in meeting – and hopefully exceeding – her expectations.
Must ReadsFeb 23, 2014 4:27 PM By Janice Smithers
Successfully growing your brand, leads and sales requires having deep understanding of the omnichannel customer journey, your ROI at the most granular level and your ability to be nimble enough to pull the levers that have the ability to move your organization forward.
Must ReadsFeb 23, 2014 3:59 PM By Ken Burke
To keep up with consumers’ expectations and compete with the biggest online brands, it’s more important than ever for merchants to master two key principles: giving consumers what they want, where they want it.
Must ReadsFeb 23, 2014 10:51 AM By Tim Parry
IR Focus: Web Design + Mobile Commerce 2014 was held earlier this month in Orlando. Here are 7 takeawys from IR Focus sessions that you can use as you enhance and update your marketing campaigns and ecommerce sites.
Must ReadsFeb 21, 2014 1:18 PM By Maria Haggerty
Consumers want more flexibility in shipping and fulfillment, including the ability to select delivery dates and times, and to reroute packages based on personal preferences. With consumers placing a heavy emphasis on shipping in retail decision-making, it’s critical for retailers to explore new ways to leverage logistics strategy as a driver of omnichannel success.
Must ReadsFeb 21, 2014 10:48 AM By Erin Lynch
As the associate project manager at Moosejaw Mountaineering, Jerry Hoopfer prides himself on the fact that his staff has an unwavering ability to take ownership of customer contact. Hoopfer took some time to get candid about customer service, social media, and who, in his opinion, is mastering the customer service space right now in this Q&A with Multichannel Merchant.