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MULTICHANNEL MERCHANT » MUST READS
Must ReadsDec 04, 2013 1:00 PM By Christophe Marcant
As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.
Must ReadsDec 04, 2013 12:12 PM By Dan Darnell
Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.
Must ReadsDec 04, 2013 11:25 AM By Eric Feinberg and JJ Cramer
The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.
Must ReadsDec 04, 2013 10:44 AM By Jonathan Barsade
If the Marketplace Fairness Act were to pass, will it really have a serious impact on mom-and-pop online merchants? Jonathan Barsade, CEO of Exactor, dives into the complicated and highly debated online sales tax issue and discusses how proper compliance software will ease the possible burden for small ecommerce shops.
Must ReadsDec 04, 2013 10:17 AM By Ryan Lillis
Online retailers are always on the lookout for ways to drive additional revenue, accept during the holiday time, when merchants are generally focused on securing sales. But the smartest retailers are also concentrating on website performance and how to use the holiday shopping season to derive data. Here are 5 things you can do, right now, that will help increase conversion rates throughout 2014.
Must ReadsDec 03, 2013 3:30 PM By Ross Kramer
The top merchants continue to improve on adopting best practices in their shopping cart recovery tactics, but Listrak says there are a surprising number who are clearly missing opportunities, and literally leaving money on the table.
Must ReadsDec 03, 2013 1:58 PM By Erin Lynch
Patrick Fitzgerald, FedEx Service senior vice president, sat down with Fox Business on Cyber Monday to candidly discuss the possibility of Sunday deliveries, the future for seasonal hires, and the much debated hot topic of Amazon drones.
Must ReadsDec 03, 2013 1:18 PM By Greg Alvo
For merchants wanting to implement a successful convenience commerce program, there are five ways to make it both convenient for customers and profitable for your business.
Must ReadsDec 03, 2013 11:50 AM By Maria Haggerty
The more time and energy you invest in planning your holiday shipping and fulfillment strategy, the more effective your brand will be in delivering the type of customer experience that will keep shoppers coming back in 2014. While it’s too late to effectively change your retail agenda through the end of the year, here is a list things you can focus on from now through Christmas.
Must ReadsDec 03, 2013 6:51 AM By MCM Staff
If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.