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Must Reads ARCHIVE

Acxiom’s Howe Talks Big Data with CNN  Apr 23, 2013 9:00 PM By Erin Lynch

The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.

Online Retailers Looking to Master Mobile Site Search  Apr 19, 2013 6:59 PM By Erin Lynch

Site search is no longer just for the traditional ecommerce website. Now, more online retailers are putting a greater emphasis on site search to create a user-friendly mobile site for the on-the-go customer.

How Retailers Can Leverage Advanced Site Search  Apr 19, 2013 6:50 PM By Erin Lynch

With a robust, flexible site search solution in place, online retailers can positively impact conversion rates, average order values, and other key metrics, obviating the need to upgrade or switch platforms.

3 Steps to Build Customer Relationships  Apr 12, 2013 6:29 PM By Jai Williams

As brand marketers place more time and effort into making their email marketing communications more effective, the importance of getting as close as possible to a 1:1 connection with consumers becomes readily apparent.

Contextualized Video Optimizes Customer Experience  Apr 10, 2013 2:29 PM By Kelly Ford

In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.

Returns Fraud Hurting Online Retailers  Apr 08, 2013 2:52 PM By Erin Lynch

The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.

Design for the Mobile Inbox  Apr 03, 2013 6:38 PM By Daniela Forte

There are two design approaches marketers should consider when designing their mobile inbox, according to an article from ExactTarget.com.

3 Critical Steps to Avoid Social Media Meltdowns  Apr 02, 2013 10:01 PM By Jonathan Levitt

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens.

Consumers Buy More When Retailers Get Personal  Apr 02, 2013 8:43 PM By Daniela Forte

Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.

Google Launches Same-day Delivery on the West Coast  Apr 02, 2013 5:14 PM By Daniela Forte

Google announced last week same-day delivery known as Google Shopping Express in the San Francisco area, according to an article on Mashable.com.






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