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Must Reads ARCHIVE

China is Hype, Latin America is Your Cheap Date  Feb 18, 2016 9:55 AM By Tim Parry

Getting ready to expand your ecommerce presence into China? You may want to give it a second though, and think, instead, about venturing into Latin America. Perry Ellis International Vice President of Ecommerce and Digital Marketing Jose Nino shares 5 lessons his company learned about doing cross-border business in Latin America.

Are Canadian Consumers Our Cross-Border Buddies?  Feb 18, 2016 9:08 AM By Tim Parry

The MCM Outlook 2016 survey results are in… and it looks like Canadian consumers are U.S. merchants’ cross-border buddies. While Canada may not be a surprise as the most-popular country U.S.-based merchants sell into, the other four may be a shot. Click through to find out, and let us know which countries you’re selling into.

Amazon May Stunt Global Ecommerce Growth  Feb 10, 2016 12:56 PM By Tim Parry

Amazon is looking to dominate the world of global ecommerce. But its unwillingness to disclose this information to its sellers may stunt your growth. Click through and read which piece of information Amazon is still withholding from marketplace sellers.

Dragon Boat: The Next Cross-Border Disrupter?  Feb 10, 2016 12:32 PM By Tim Parry

Bloomberg News unveiled Amazon’s secret and elaborate plans to launch a new venture called Global Supply Chain by Amazon, and it looks like it could be a disrupter for cross-border ecommerce. Here’s a look at what Amazon’s Dragon Boat could mean for the global ecommerce industry.

Consumer-generated Content Proves Successful for Turtle Wax  Feb 04, 2016 5:18 PM By Daniela Forte

When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.

Taking a Closer Look at Your Data  Feb 04, 2016 5:08 PM By Daniela Forte

Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.

The Container Store Debuts Video Contest on YouTube  Feb 04, 2016 11:04 AM By MCM Staff

The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.

How to Navigate the Complexity of Global Ecommerce  Feb 03, 2016 11:22 AM By Tim Parry

No one ever said the world of global ecommerce was simple to navigate. But those retailers who embrace cross-border ecommerce will, in fact, rule the world. Check out the best commentary and advice from Pitney Bowes’ first #PowerofPrecision tweet-up of 2016, “Navigating the Complexity of Global Commerce.”

Were We Right About Omnichannel Fulfillment Trends?  Feb 02, 2016 11:48 AM By Tim Parry

Shoppers not only expect but demand flexibility and freedom to buy at their total convenience. This creates supply chain complexity around synchronizing inventory and orders coming from stores, websites, mobile, catalogs, etc.

5 Reasons Verified Reviews are No Silver Bullet  Feb 01, 2016 11:54 AM By Eli Mashiah

Despite all the evidence, people still tend to believe that quick solutions are the best way to resolve complex issues. Such is the case with verified reviews. Here’s five reasons verified reviews were supposed to be an answer to the issue of fake or inaccurate reviews, but fall far short.






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