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Must Reads ARCHIVE

How to Avoid These 5 Common Web Globalization Mistakes  Mar 23, 2016 2:29 PM By Tim Parry

While it’s valuable to learn from your own mistakes, there’s no reason you can’t also learn from the mistakes of others. Here are five common web globalization mistakes and how to avoid making them.

No Foolin’: Growing Global 45% Discount Ends April 1  Mar 23, 2016 1:27 PM By Ellen Shannon

Come to the Growing Global 2016 conference at the Duke Energy Convention Center in Cincinnati at a special rate of $274. Find out why it’s a powerful way to collaborate with colleagues on your global marketing and logistics challenges, and how to get your discount code.

How Social Customer Service Affects Your Bottom Line  Mar 21, 2016 7:20 AM By Elizabeth Clor

Your presence and engagement on social media can be a powerful tool, setting your ecommerce business apart from the competition. Here are four ways a strategically planned and carefully executed social customer service program can better your business and positively impact your bottom line.

Tweeting Up with Growing Global Keynoter Melissa O’Malley  Mar 15, 2016 9:58 PM By Tim Parry

Multichannel Merchant held its first-ever tweet up Tuesday, featuring Growing Global keynoter Melissa O’Malley, PayPal’s Director of Global Cross-Border Trade Initiatives. The best tweets from the tweet up, which was held March 15, are featured in the following Storify gallery.

TaylorMade Sees Online Conversion Rate Success with Brand Advocates  Mar 15, 2016 11:00 AM By Daniela Forte

Harnessing the power of brand advocates is a great way to gain new customers to your brand. See how TaylorMade used the power of brand advocates to create engagement with the customer.

Amazon Effect Still a Major Driver in DTC, Ecommerce Operations  Mar 14, 2016 12:13 PM By Mike O'Brien

The Amazon effect is still having a major impact on DTC and ecommerce operations and fulfillment, judging by the results of the MCM Outlook Survey 2016. This impact is seen in the increasing frequency of same-day and next-day delivery offerings – and providers – as well as the growth in omnichannel operations, now seen as table stakes by many retailers. Find out more about the survey results and how they reflect industry trends.

Big Opportunities Remain to Optimize Ecommerce Sites for Cross-Border Shoppers  Mar 07, 2016 3:42 PM By MCM Staff

Cross-border sales are expected to account for about 15% of total global ecommerce sales by 2018, according to a recent study by PYMNTS.com. See what other opportunities there are for cross-border shoppers.

Hayneedle Acquisition an Opportunistic One for Jet.com  Mar 03, 2016 4:25 PM By Mike O'Brien

The acquisition of home goods seller Hayneedle by Jet.com was a matter of right place, right time, not the result of an active pursuit in that category. Find out more about what Hayneedle brings to the table from Jet.com’s perspective, and about Jet’s performance and growth seven months after its launch.

Qualitative Feedback Helps Brands Create Better Customer Experiences  Mar 03, 2016 10:44 AM By Daniela Forte

Feedback can go a long way in order to connect a brand to its customers. That is why it is so imperative to create that connection in order to have a long-lasting relationship with your customer. Here is how several brands are connecting with the customer.

Wayfair Expanding Its Reach in Canada and Europe  Mar 01, 2016 4:42 PM By Daniela Forte

After investing heavily in an international team, online home goods and decor retailer Wayfair announced it will broaden its global reach to include Canada and Western Europe. While there are still many pieces to tie together, Wayfair is moving full steam ahead with its global initiatives, see what those initiatives are and what they will mean for the brand.






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