Must Reads ARCHIVE

Product Recommendations: Going Beyond “Viewed This, Bought That”  Aug 16, 2014 9:26 AM By Tim Parry

Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea.

The Future of Ecommerce: Beyond Facebook, Beyond Convenience  Aug 16, 2014 8:56 AM By Mark Floisand

It’s time for forward-looking companies to capitalize on social and mobile behaviors, glean customer insights and lay the groundwork for the benefits of predictive analytics. These investments may not pay dividends immediately, but over time will define truly great and personalized customer experiences.

4 Strategies to Boost SEO Rank Using Social Signals  Aug 16, 2014 8:30 AM By Tim Parry

Retailers can unlock the latent power of social to drive SEO rank of their website by employing these 4 strategies.

38% of All Ecommerce Site Visits Came From Mobile and Tablet Devices  Aug 16, 2014 7:55 AM By Tim Parry

But despite the growing percentage of traffic, ecommerce conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device.

Rue La La Seeking Buyer as Flash Sales Market Tightens  Aug 15, 2014 4:03 PM By Mike O'Brien

Rue La La has hired JP Morgan Chase to seek strategic alternatives, including finding a buyer, and Gilt Groupe is seen as the leading contender.

The Straight to Smartphone Issue  Aug 13, 2014 3:20 PM By Daniela Forte

During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.

Small and Medium Retailers Should See 9% Holiday Ecommerce Growth  Aug 12, 2014 2:08 PM By MCM Staff

As retailers look ahead to the holiday selling season, ecommerce platform provider Volusion predicts that online sales during the holiday season will grow 9% compared to last year for small- to medium-size businesses. Here’s why Volusion believes this ecommerce growth will happen.

Measuring What Matters in the Contact Center  Aug 12, 2014 9:10 AM By Tim Parry

It should not come as a surprise that the most important contact center metrics, according to the MCM Outlook 2014 survey results, involve making customers happy.

Sound Strategies to Improve your SEO Ranking  Aug 11, 2014 3:32 PM By Tim Parry

As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results.

Multichannel Merchant Presents: This Week in Amazon  Aug 08, 2014 10:36 AM By MCM Staff

It’s been a busy summer at Amazon: The ecommerce juggernaut added same-day delivery in 6 cities, said they’d open 15 new sortation centers, and introduced a smartphone that may or may not be an Amazon sales-driver. In this video, Multichannel Merchant’s Tim Parry and Mike O’Brien break down what you need to know.






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