Must Reads ARCHIVE

How to Drive In-Store Traffic and Sales With Mobile  Jun 10, 2014 2:44 PM By Daniela Forte

In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.

The Truth About Chip & PIN Technology  Jun 10, 2014 1:41 PM By Andreas Baumhof

For retailers and card providers, there are several important issues to consider regarding “chip & PIN” EMV technology ahead of the October 2015 deadline. By taking steps now to improve online security, retailers and card providers can ensure that online customer data is protected and avoid dangerous fraudsters and hackers that can potentially ruin brand loyalty and sales down the road.

The Gap Between Customer Expectations, Retailer Reality in Omnichannel  Jun 10, 2014 1:22 PM By Mike O'Brien

Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.

A Happy Marriage At David’s Bridal Stores and Web Businesses  Jun 09, 2014 11:36 AM By Ellen Shannon

David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.

Industry Experts Skeptical of Sears Shop Your Way  Jun 09, 2014 11:01 AM By Daniela Forte

Sears Holdings Company is banking heavily on members of its Shop Your Way loyalty program, but industry experts are saying it may be “too little, too late” for Sears.

Moosejaw CIO Talks Tech Challenges, Priorities & Opportunities  Jun 06, 2014 9:50 AM By Ellen Shannon

Michael Moore, CIO, of Moosejaw Mountaineering, recently shared some of his thoughts and initiatives. While Moosejaw is a unique company, they share many of the same challenges and opportunities as other retailers.

Here’s What’s Happening at IRCE 2014  Jun 06, 2014 7:43 AM By Tim Parry

IRCE 2014 is just around the corner. Click here to follow Multichannel Merchant’s ongoing archive of IRCE news, announcements and commentary.

4 Tips to Take Localization to the Next Level  Jun 05, 2014 7:15 AM By Shannon Zimmerman

The global market is open for business, and many of your competitors are already out there solidifying their localization strategy for online shoppers. If you’re thinking about taking your ecommerce business to the next level, here are a few things to consider.

Shoe Carnival to Roll out Ship-From-Store  Jun 04, 2014 3:52 PM By Mike O'Brien

Shoe Carnival said its transition from 3PL to ship-from-store is foundational in terms of its overall omnichannel strategy.

4 Steps to Prepare for Fast-approaching EMV Deadline  Jun 04, 2014 10:12 AM By Aaron Kline

Although the merchant community is focused on updating hardware to prepare for the EMV migration, they also need to prepare for an influx of fraudsters online. Merchants should consider the four following factors in order to prepare for this rise in online fraud.






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