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Skechers Increases Conversions with New Social Q&A Tool  May 28, 2015 11:18 AM By Daniela Forte

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website. See how Skechers improved the customer experience.

Making Ratings and Reviews Part of the Online Experience  May 28, 2015 11:10 AM By Daniela Forte

Customers love to know what other customers think of a product when it comes to making a purchase. See why ratings and reviews are an integral part of the online experience.

Is Your Checkout Ready for the Cross-Border Customer?  May 28, 2015 6:50 AM By Tim Parry

If your checkout is not properly optimized for cross-border customers, you could see poor conversion rates and have missed deliveries due to poor data quality. Register for Growing Global by May 29 to receive a completely-free checkout review courtesy of our headline sponsor, PostcodeAnywhere.

Merchants Should Remain On Course in Emerging Markets  May 28, 2015 6:10 AM By MCM Staff

Recent economic and political difficulties are casting doubts into the minds of ecommerce retailers worried about entering markets such as Russia, Brazil and Turkey. Here’s why these emerging markets can still be profitable when pursued with healthy wisdom, awareness, and cultural empathy.

Making the Shopping Cart User Friendly  May 27, 2015 2:57 PM By Daniela Forte

The shopping cart closes the deal, this is why it is important that the user experience is an easy one. See shy it is an integral part of the shopping experience for your customers.

Personalizing the Email Experience  May 27, 2015 10:16 AM By Tim Parry

Personalized emails should go beyond “Dear, John,” but not be too creepy, says Thomas E. Smith, president of Goldcoast Consulting Group. See what ways you can personalize the email experience.

Nasty Gal Learns to Play Nice with Big Data  May 26, 2015 5:12 PM By Daniela Forte

Nasty Gal saw explosive growth in a short period of time allowing it to attract millions of new customers due to its brand, loyal social following and online engagement. See what type of results Nasty Gal saw.

Leveraging Ratings, Reviews to Improve the Customer Experience  May 26, 2015 2:16 PM By Daniela Forte

Ratings and reviews not only provide credibility for your business but make the purchase decision an easier one for your customer. See how you can properly leverage your ratings and reviews.

5 Best Practices to Optimize the Multichannel Customer Journey  May 26, 2015 6:28 AM By Santi Pierini

In the era of the multichannel shopper, understanding the end-to-end customer journey is essential to marketing success. Here are five best practices marketers should follow to better understand, and ultimately optimize, the customer journey.

Shoppers Choose Cost Over Delivery Speed on Cross-border Purchases  May 20, 2015 12:19 PM By Tim Parry

The survey found that 76% of Canadian consumers who made an online purchase from a U.S.-based retailer within the last six months, as well as 63% of U.S. online shoppers, identified shipping costs as very important; while 44% and 32%, respectively, said it was the single most important factor.






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