Must Reads ARCHIVE

Going Mobile to Capture the Impulse Buyer  Aug 12, 2015 2:03 PM By Tim Parry

Today’s impulse buyers are armed with smartphones. And if your ecommerce site is not mobile-friendly, and ready to handle the impulse buyer, you may be losing out on a sale. Here’s how you need to optimize your mobile commerce site to capture the impulse buyer.

B2B Ecommerce Can’t Completely Copy its B2C Counterparts  Aug 12, 2015 7:40 AM By Tim Parry

The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.

4 Tips for Identifying the Most Profitable Lead Sources  Aug 11, 2015 3:28 PM By Neil Rosen

While many are simply buying lists and hoping they get some traction, this is costly to (and unproductive for) their brand. So, with a billion potential sources for leads, what are B2C marketers to do? Here are four simple tips that will help.

7 Keys to a Successful Compliance Management Strategy  Aug 11, 2015 2:54 PM By Daniela Hagen

Many companies are so focused on developing products and running their business that they ignore the growing need for a compliance management strategy. By acting diligently and creating complete transparency within your organization or business, you invariably discover and resolve many hidden risks, saving you and your organization from easily avoidable losses.

4 Best Practices for Building An Ecommerce Site with Responsive Design  Aug 05, 2015 2:57 PM By Murtaza “Zeke” Hamdani

With the rising popularity of responsive design, the need for a separate website dedicated to mobile devices has begun to wane. So what should retailers be considering when preparing their website to become responsive?

Don’t Just Personalize Customer Experiences, Localize Them  Aug 04, 2015 11:07 AM By Kirsty Waller

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.

Hermes Strengthens Parcel Business in Russia in Concert with European Expansion  Aug 04, 2015 10:35 AM By MCM Staff

Hermes has announced new actions to strengthen its parcel business in Russia. As part of its overall European expansion strategy, the retail and logistics services provider has acquired the 49% share held by DPD in Hermes-DPD Russia. Under the terms of the agreement, DPD will continue to handle logistics transport services in Russia.

6 Ways Retailers Can Prepare Now for Increased Holiday Ecommerce Fraud  Aug 04, 2015 7:43 AM By Andreas Baumhof

During the heightened holiday shopping season, retailers do not have the time to manually review transactions for fraud. There are several holiday shopping trends ecommerce merchants should be aware of to ensure fraudsters don’t disrupt customers’ holiday cheer. These include…

How Ballard Designs Drives Sales and Rewards Loyal Fans  Aug 03, 2015 1:49 PM By Daniela Forte

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.

Beacons: The Next Kitten-Killer?  Aug 03, 2015 10:12 AM By Gary Lee

My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.

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