MULTICHANNEL MERCHANT » MUST READS
Must ReadsApr 15, 2016 9:59 AM By Tim Parry
Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.
Must ReadsApr 12, 2016 12:26 PM By Tim Parry
Sealed Air President, Product Care Ken Chrisman shares insights on ecommerce trends, best practices for supply chain optimization, and why companies are excited about the recent introduction of Bubble Wrap IB, the “un-poppable” version of Sealed Air’s popular Bubble Wrap protective packaging.
Must ReadsApr 07, 2016 4:42 PM By George Eberstadt
“Be the first to write a review” is one of most negative messages retailers can show on their product pages. One way around this conundrum is for retailers to capture a sort of micro-review at the moment of purchase, rather than waiting weeks to ask for a traditional review by email. Here’s how a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.
Must ReadsApr 05, 2016 1:08 PM By Lindsay Conwell
Data silos are no laughing matter, and can potentially create a domino effect where all parts of the business are so isolated that attempting to rationalize them is simply impossible. Here’s why connected data with an action-prescribing solution will empower teams to arrive at the right conclusion, optimizing their week and allowing the enterprise to take action faster, thus realizing higher profits.
Must ReadsApr 05, 2016 12:34 PM By Kevin Akeroyd
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.
Must ReadsApr 05, 2016 10:42 AM By Mike O'Brien
Reinforcing the view that it’s better to know what your audience wants than to jump on the same-day, next-day delivery bandwagon, an executive with QVC told attendees of Home Delivery World said offering customer choice – especially free shipping – and knowing their preferences is the most important thing.
Must ReadsMar 30, 2016 6:31 AM By Gregg Zegras
One of the most common mistakes online retailers can make when expanding globally is presenting international visitors with a site experience that mirrors their domestic site. To keep global online shoppers engaged long enough to make a purchase while addressing all of their needs, it’s critical to truly understand where they are coming from, and not just based on their geographic location. 3 important factors U.S. retailers need to understand and address to meet international shoppers’ needs for overall global ecommerce success include
Must ReadsMar 29, 2016 5:28 PM By Maria Pergolino
At first glance, ‘sales automation’ isn’t a term that screams out ‘customer success.’ Growing a deal, and speeding it along, may seem like an advantage for the sales team alone. In practice, it’s a more valuable tool that demonstrates the importance of your customer’s needs on a deeper level.
Must ReadsMar 29, 2016 4:28 PM By Tim Parry
Why aren’t more merchants looking to become cross-border sellers? Chuck Whiteman, Sr. VP Client Services at MotionPoint, says one reason is because merchants often are just oblivious to cross-border opportunities. In this Q&A with Multichannel Merchant, Whiteman, who is a keynote speaker at Multichannel Merchant’s Growing Global 2016, discusses the cross-border ecommerce journey
Must ReadsMar 23, 2016 2:29 PM By Tim Parry
While it’s valuable to learn from your own mistakes, there’s no reason you can’t also learn from the mistakes of others. Here are five common web globalization mistakes and how to avoid making them.