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Must Reads ARCHIVE

Email, Loyalty Programs Must Work in Tandem  Oct 16, 2015 1:41 PM By Daniela Forte

While retailers can take full advantage of their marketing plan through email and loyalty programs, both must work seamlessly across touch points or they run the risk of disappointing customers. See why email and loyalty programs are important for your marketing plan.

5 Things You Need to Know About Cross-Border Shoppers  Oct 15, 2015 11:54 AM By Tim Parry

Pitney Bowes released its 2015 Global Online Shopping Study to gain a better understanding of consumers’ perceptions about cross-border ecommerce shopping. Here are the five things you need to know.

New Report Identifies Omnichannel Fulfillment Leaders, Highlights Gaps  Oct 14, 2015 9:52 AM By Mike O'Brien

Given growing customer expectations, more retailers are investing in new omnichannel capabilities, but room for improvement remains, a new report found.

Why Communication Breakdowns Cramp Omnichannel’s Style  Oct 13, 2015 5:37 PM By MCM Staff

In this video taken at Shop.org 2015, StellaService Co-Founder and CEO Jordy Leiser talks with Multichannel Merchant Managing Editor Tim Parry about some of the in-store communication breakdowns that keep many retailers from offering the perfect omnichannel experience.

Why Mobile Commerce Went from Slow Progression to Fast Domination  Oct 13, 2015 2:57 PM By MCM Staff

Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.

How to Optimize Localized Websites for New International Markets  Oct 13, 2015 1:11 PM By Chuck Whiteman

More companies are increasing their growth, and revenue, by expanding into global markets. The savviest businesses understand that localized websites are the fastest and most cost-effective way to reach these new customers. Here are four localization techniques that should not be overlooked.

3 Holidays You Could Easily be Selling Into Right Now  Oct 13, 2015 1:00 PM By Melissa O'Malley

It is almost always a holiday somewhere, which means the global merchant has the chance to ring up new sales in addition to ringing in the New Year. Here are some to know about.

4 Ways Data-Driven Personalization Will Improve Your Business  Oct 13, 2015 12:21 PM By Jon Noronha

Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.

Exclusive Personalized Content Key Feature of New Alex and Ani App  Oct 12, 2015 2:52 PM By Daniela Forte

For accessories brand Alex and Ani, exclusive personalized content was the way to go when it recently launched its mobile app. See what other features are being offered in the app.

Finish Line Introduces Exclusive Experience with Puma  Oct 09, 2015 11:32 AM By Daniela Forte

The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at Finishline.com.






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