Must Reads ARCHIVE

Ecommerce Innovation Happening Around the World  Jul 30, 2015 12:14 PM By Mike O'Brien

Forrester analyst Zia Daniell Wigder told Growing Global attendees that ecommerce innovation is not just U.S.-based but distributed widely around the globe.

Building the Right Cross-Border Ecommerce Roadmap  Jul 29, 2015 6:14 PM By Tim Parry

Even if you are not trying to sell your inventory internationally, chance are, more than 10% of your ecommerce site traffic – and more than 7% of your ecommerce sales – is cross-border. Imagine how much higher those numbers would be if you put a cross-border ecommerce strategy in place?

Consumers Decide Back-to-School Shopping Can Wait  Jul 29, 2015 2:08 PM By MCM Staff

A Deloitte study shows that back-to-school shopping is now spread throughout the year; What’s more, surveyed shoppers favor smartphones over other devices for shopping information. Here are more insights from the results of Deloitte’s Back-to-School and Back-to-College surveys.

The 5 Lifecycle Stages of an Online Shopper  Jul 27, 2015 11:48 AM By Pini Yakuel

Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.

Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies  Jul 24, 2015 4:50 PM By MCM Staff

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

Facebook the Top Acquisition Platform for Retailers  Jul 22, 2015 11:24 AM By MCM Staff

Twenty-five percent of retailers say Facebook is the top acquisition platform. See how other channels ranked when it comes to selling to the customer.

UPS Expands Billing Options with Staples Partnership  Jul 21, 2015 1:21 PM By MCM Staff

UPS and Staples are teaming up to make it easier to ship UPS packages from any Staples location. See what this will mean for small businesses.

Gap Teams Up with Birchbox  Jul 21, 2015 1:09 PM By Daniela Forte

Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.

How to Turn Omnichannel from Retail Disruptor to Game-Changer  Jul 20, 2015 2:50 PM By MCM Staff

Bala Ganesh, Director of Retail Marketing at UPS, talks candidly about what retailers are getting out of omnichannel – increased revenue, reduced costs and increased return on assets. Watch and listen to Ganesh here…

Using Data-Driven Intelligence to Stay Ahead in Retail  Jul 16, 2015 11:26 AM By Oren Levy

Data-driven intelligence will ultimately enable retailers to cater to customer needs in a more individualized and sophisticated manner, without expending excessive effort, expense, and resources. Read on to learn how some retailers are analyzing consumer data to better understand and meet customer needs.

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