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MULTICHANNEL MERCHANT » MUST READS
Must ReadsOct 16, 2015 1:41 PM By Daniela Forte
While retailers can take full advantage of their marketing plan through email and loyalty programs, both must work seamlessly across touch points or they run the risk of disappointing customers. See why email and loyalty programs are important for your marketing plan.
Must ReadsOct 15, 2015 11:54 AM By Tim Parry
Pitney Bowes released its 2015 Global Online Shopping Study to gain a better understanding of consumers’ perceptions about cross-border ecommerce shopping. Here are the five things you need to know.
Must ReadsOct 14, 2015 9:52 AM By Mike O'Brien
Given growing customer expectations, more retailers are investing in new omnichannel capabilities, but room for improvement remains, a new report found.
Must ReadsOct 13, 2015 5:37 PM By MCM Staff
In this video taken at Shop.org 2015, StellaService Co-Founder and CEO Jordy Leiser talks with Multichannel Merchant Managing Editor Tim Parry about some of the in-store communication breakdowns that keep many retailers from offering the perfect omnichannel experience.
Must ReadsOct 13, 2015 2:57 PM By MCM Staff
Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.
Must ReadsOct 13, 2015 1:11 PM By Chuck Whiteman
More companies are increasing their growth, and revenue, by expanding into global markets. The savviest businesses understand that localized websites are the fastest and most cost-effective way to reach these new customers. Here are four localization techniques that should not be overlooked.
Must ReadsOct 13, 2015 1:00 PM By Melissa O'Malley
It is almost always a holiday somewhere, which means the global merchant has the chance to ring up new sales in addition to ringing in the New Year. Here are some to know about.
Must ReadsOct 13, 2015 12:21 PM By Jon Noronha
Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.
Must ReadsOct 12, 2015 2:52 PM By Daniela Forte
For accessories brand Alex and Ani, exclusive personalized content was the way to go when it recently launched its mobile app. See what other features are being offered in the app.
Must ReadsOct 09, 2015 11:32 AM By Daniela Forte
The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at Finishline.com.
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by Tim Parry
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by Tim Parry
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