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Must Reads ARCHIVE

Decluttering the marketing channels with personalization  Aug 26, 2014 1:35 PM By Grant Halloran

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.

Consumers Demand Omnichannel, So Where Do You Begin?  Aug 26, 2014 1:26 PM By Heather Bonura

The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.

Merchants Refine Omnichannel Strategy as Demand Grows  Aug 26, 2014 12:16 PM By Mike O'Brien

As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.

Virtual Inventory a Key Piece of Omnichannel Success  Aug 26, 2014 11:58 AM By Mike O'Brien

As merchants look to implement omnichannel commerce to serve the heightened expectations of anytime/anywhere customers, virtual inventory is one way to meet this demand in a cost-effective manner.

Looking at Marketing Performance from the Outside In  Aug 25, 2014 2:43 PM By Janice Smithers

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

Pre-Holiday Power-Up: Building Better Subscriber Profiles  Aug 25, 2014 12:15 PM By Jim Davidson

Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.

Jewelry, Apparel Drive July Boost in Online Sales  Aug 25, 2014 11:01 AM By Daniela Forte

Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.

Simplifying Global Ecommerce with Service Partners  Aug 21, 2014 10:52 AM By Daniela Forte

When it comes to going global with your business, retailers will find that there are several “moving parts” to the entire process as it relates to delivering international orders. This is why retailers may want to consider working with a service partner to make the global transition an easy one.

Macy’s Continues to See Results from Omnichannel  Aug 20, 2014 10:05 AM By Mike O'Brien

Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.

UPS and FedEx Allowed to Expand Delivery in China  Aug 19, 2014 5:30 PM By Mike O'Brien

After five years of waiting, UPS and FedEx have been granted licenses by the Chinese government to expand their local parcel services to consumers.






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