Must Reads ARCHIVE

Herschell Gordon Lewis: 2014 Represents the Height of Immediacy  May 28, 2014 7:46 AM By Herschell Gordon Lewis

What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.

The Importance of Keeping the Soul in Ecommerce Shopkeeping  May 27, 2014 4:53 PM By Bernard Luthi

In ecommerce, retailers must strike a balance between operational efficiency and the human interaction that fosters consumer loyalty.

David’s Bridal Reaches Brides On the Go – Digitally  May 27, 2014 4:32 PM By Daniela Forte

David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.

One-to-One Takes On a Whole New Meaning  May 27, 2014 2:01 PM By Ellen Shannon

For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.

Is Showrooming as Bad as Retailers Think?  May 27, 2014 11:16 AM By Daniela Forte

The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.

The Softer Side of Marketing Analytics  May 23, 2014 1:30 PM By Janice Smithers

Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst.

Why Early Preparation is Key to E-commerce Success This Holiday Season  May 23, 2014 12:04 PM By Scott Houchin

While the holiday rush is still months away, e-retailers are already outlining and executing ecommerce marketing strategies for the 2014 shopping season.

A 5-step Guide to Winning with Marketplaces  May 23, 2014 10:30 AM By Amine Khechfe

Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence.

Isaac Mizrahi and the Omnichannel Experience  May 22, 2014 11:19 AM By Daniela Forte

Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.

Global Fulfillment and Delivery Involves More Than Retailers May Think  May 22, 2014 6:19 AM By Uwe Bald

Retailers can face global ecommerce issues on their own, or work with a third party that can support the merchant’s globalization venture and help it overcome each related challenge by virtue of its local knowledge and infrastructure.






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