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Must Reads ARCHIVE

Predictive Technology Drives Evolution of Big Data  Mar 18, 2015 11:27 AM By Meyar Sheik

Studies show that nearly 90% of professionals believe big data is a game changer for today’s hyper-competitive marketplace. See what big data is teaching retailers about their customers.

4 Key Findings From the 2014 Video Commerce Benchmarks Report  Mar 17, 2015 10:52 AM By MCM Staff

The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.

Around the Globe, Shoppers Want More Flexibility  Mar 17, 2015 10:43 AM By Tim Parry

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale.

International Military Antiques Sees Product Recommendations Success  Mar 16, 2015 1:26 PM By Daniela Forte

International Military Antiques, a military collectables company, saw a 47.8% increase in revenue when it ramped up product recommendations on its website. See what other ways International Military Antiques is succeeding with product recommendations.

3 Slices of Pi Day Emails  Mar 15, 2015 10:26 AM By Tim Parry

My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.

Why Lowering Prices Could Be Your Best Sales Strategy  Mar 14, 2015 7:05 PM By Chris Thornham

Instead of constantly changing prices, you need to focus on cutting unnecessary costs that can drive your price up. Make sure there’s a strategy behind your pricing. Here are three tactics you can use.

Retailers Are Marching Toward the Big Data Analytics Cloud  Mar 14, 2015 6:43 PM By Prat Moghe

Retailers have been sharply criticized for being behind the curve when it comes to consumers’ rapidly changing expectations in the age of smartphones and tablets. But did you know that two in three retailers are already leveraging or plan to leverage the cloud for big data analytics?

Creating Predictability in a Chaotic Environment at ULTA Beauty  Mar 14, 2015 6:27 PM By Lori Mitchell-Keller

ULTA Beauty’s latest clienteling app is great for busy consumers that regularly buy cosmetics but don’t have time to go to a store. ULTA Beauty recognizes this by offering auto fulfillment of common items, like foundation or mascara. But they also use historical buying data to suggest other items the buyer might like based on their personal preferences.

The 3 Trends Changing the Face of Global Ecommerce  Mar 12, 2015 2:48 PM By Tim Parry

Global ecommerce is charging forward, with online revenues growing in every market in virtually every market around the world. Zia Daniell Widger, Vice President & Research Director for Forrester Research, will deliver The 3 Trends Changing the Face of Global Ecommerce as a keynote at this year’s Growing Global conference.

Apple Watch will be a Mobile Payments Game-changer  Mar 11, 2015 1:53 PM By MCM Staff

The long-awaited Apple Watch was unveiled on Monday, and Apple hopes wearers of the luxury time-piece will use it, among other things, as a mobile wallet. See what impact Apple Watch will have on mobile payments.






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