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MULTICHANNEL MERCHANT » MUST READS
Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.
How old is your legacy ecommerce platform? For many retailers, their front-end and back-end platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul.
A major change to the IRS code, starting this tax year, will impact how warehouse owners can deduct expenses for work done on their facilities.
Personalization in retail has become so established that many retailers have embraced approaches that are good enough.
Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.
Before heading out for summer recess, the U.S. Senate made plans to extend the Internet Tax Freedom Act, which bars states from levying taxes on internet access.
There are ways to phase in an implementation, simplify the learning curve, and accelerate the ROI. Many technology solutions today are built in a modular fashion, which makes it possible to add incremental functionality while mitigating the risks that can come with technology upgrades and modifications.
Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea.
It’s time for forward-looking companies to capitalize on social and mobile behaviors, glean customer insights and lay the groundwork for the benefits of predictive analytics. These investments may not pay dividends immediately, but over time will define truly great and personalized customer experiences.
Retailers can unlock the latent power of social to drive SEO rank of their website by employing these 4 strategies.