MULTICHANNEL MERCHANT » MUST READS
Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance. If your marketing strategy is working you’ll have plenty of traffic, but what percentage of those visitors make a purchase—the conversion rate—is the true measure of success. […]
While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.
Incoming UPS CEO David Abney said the company has to focus on growing international economies, better use technology and keeping the focus on employees.
Here’s why TruST believes the Marketplace and Internet Tax Freedom Act does a severe disservice to both bills, threatening to stall ITFA and derail a productive House debate over the future of remote taxation.
The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?
Is it really worth all the cost of adjusting distribution strategy, changing packaging, and monitoring third-party sellers just to maintain price and win the Amazon buy box? If your retail relationships are important, the answer is yes.
While growth requires some element of change, there’s something to be said for working with a logistics provider that grows with the company and whose processes are flexible enough to accommodate increased demand. Here are the traits companies need to seek out in logistics partners.
In a letter to the Federal Aviation Commission, Amazon petitioned for drone test flights in the United States. Here’s why Amazon says it is a necessary step towards realizing the consumer benefits of Amazon Prime Air.
Soccer-related searches in the month of June increased by 280% compared to May, according to a study of consumer search behavior performed by SLI Systems. What’s more, searches from Brazilian consumers showed a similarly dramatic increase.
Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June.