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Must Reads ARCHIVE

Creating a 360-Degree View of the Customer  Aug 19, 2014 2:05 PM By Daniela Forte

Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.

How to Transform Your Ecommerce Legacy Platform  Aug 19, 2014 1:30 PM By Daniela Forte

How old is your legacy ecommerce platform? For many retailers, their front-end and back-end platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul.

IRS Tax Change Will Impact Warehouse Owners  Aug 19, 2014 10:41 AM By Mike O'Brien

A major change to the IRS code, starting this tax year, will impact how warehouse owners can deduct expenses for work done on their facilities.

Retailers Say Hello to Next-Generation Personalization  Aug 19, 2014 9:34 AM By Graeme Grant

Personalization in retail has become so established that many retailers have embraced approaches that are good enough.

How to Organize and Execute Omnichannel Strategies  Aug 18, 2014 1:28 PM By Daniela Forte

Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.

What the Marketplace Fairness Act Means to Small Businesses  Aug 18, 2014 11:42 AM By Jonathan Barsade

Before heading out for summer recess, the U.S. Senate made plans to extend the Internet Tax Freedom Act, which bars states from levying taxes on internet access.

Phasing Implementation with Easy Learning Curves and Accelerated ROI  Aug 16, 2014 10:04 AM By Marcel Munoz

There are ways to phase in an implementation, simplify the learning curve, and accelerate the ROI. Many technology solutions today are built in a modular fashion, which makes it possible to add incremental functionality while mitigating the risks that can come with technology upgrades and modifications.

Product Recommendations: Going Beyond “Viewed This, Bought That”  Aug 16, 2014 9:26 AM By Tim Parry

Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea.

The Future of Ecommerce: Beyond Facebook, Beyond Convenience  Aug 16, 2014 8:56 AM By Mark Floisand

It’s time for forward-looking companies to capitalize on social and mobile behaviors, glean customer insights and lay the groundwork for the benefits of predictive analytics. These investments may not pay dividends immediately, but over time will define truly great and personalized customer experiences.

4 Strategies to Boost SEO Rank Using Social Signals  Aug 16, 2014 8:30 AM By Tim Parry

Retailers can unlock the latent power of social to drive SEO rank of their website by employing these 4 strategies.






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