MULTICHANNEL MERCHANT » MUST READS
In ecommerce, retailers must strike a balance between operational efficiency and the human interaction that fosters consumer loyalty.
David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.
Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst.
While the holiday rush is still months away, e-retailers are already outlining and executing ecommerce marketing strategies for the 2014 shopping season.
Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence.
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
Retailers can face global ecommerce issues on their own, or work with a third party that can support the merchant’s globalization venture and help it overcome each related challenge by virtue of its local knowledge and infrastructure.
Simply put, a social graph is your online social footprint. Here’s how Foursquare, Twitter, Facebook and other social media sites are using your social graph to determine interests and needs for further tailoring as well as advertiser targeting.