Pre-Super Bowl Shopping Patterns Showed Broncos-Seahawks Split

Who is the Favorite quarterback?

peyton-manning-lids-650 In the more than 160,000 searches we evaluated, Broncos quarterback Peyton Manning received more than twice the shopping activity for jerseys and fan items with his name on them than did Seahawks quarterback Russell Wilson.

This gap likely reflects Payton Manning’s greater visibility thanks to his long and storied NFL career, including multiple Super Bowl appearances.

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