Rakuten saw a huge jump in visits to its ecommerce site, the rise in consumer sales and traffic began Monday before Black Friday with a spike on Thanksgiving Day and an increase the morning of Black Friday, according to a press release.
Rakuten kicked off its marketing campaign during the week of Nov. 25 with publicized promotions and over 2,400 limited time deals from over 100 participating marketplace merchants, according to a press release. Tuesday and Wednesday following the sales, the company advertised its Rakuten Super Points loyalty program and continued momentum by offering 10% back site-wide.
Rakuten also saw an increase in sales, including 101% growth over the 2012 holiday season on Thursday and 61% growth on Black Friday. Cyber Monday came early for Rakuten, Saturday and Sunday proved to be huge shopping days, according to a press release.
The company saw 76% year-over-year growth on Saturday and 123% increase from the 2012 holiday season on Sunday. Merchants on Rakuten saw an overall increase in sales of 66% over the extended holiday weekend, compared to 2012, according to a press release.
Mobile sales increased by 51% during Thanksgiving and Black Friday and 31% of visits came from a mobile device during the Thursday through Monday promotional period, according to a press release.
Rakuten also saw that shoppers were more engaged, with conversion rates up 25% with a 22% increase in page views per visit on Thanksgiving Day and Black Friday, according to a press release.