Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. Parent company SHOEme Technologies – which owns Shoes.com, OnlineShoes.com and SHOEme.ca – will now operate under the rebranded name Shoes.com, according to a press release. However, each unit will still operate under its own brand name.
“Today’s shopper is overwhelmed with choices,” said Roger Hardy, CEO of Shoes.com. “Our goal is to provide them with a personalized experience that takes the guesswork out of shoe and apparel shopping, while making it easy and fun. As one united brand, we’re committed to creating a world-class shopping experience that sets Shoes.com apart from the competition.”
Through recent acquisitions, OnlineShoes.com has expanded its selection and focused on a rapid growth trajectory. In July 2014, Hardy Capital Partners, along with a small group of Canadian investors, acquired OnlineShoes.com, a $140 million online footwear retailer based in Seattle. And in December, SHOEme, the parent company of OnlineShoes.com and SHOEme.ca, acquired St. Louis-based Shoes.com.
Shoes.com has also announced a new footwear line called Hardy Design Works, a lifestyle brand focused on high-quality materials and modern design. It is available exclusively on Shoes.com and OnlineShoes.com. In December, the company introduced PIKA, its first original line of footwear and accessories.