There are so many ways to stay ahead of the Amazon curve. With options like Buy Box, Fulfillment by Amazon, Sponsored Products and Prime, how do you stay up-to-date and maintain a competitive edge especially for the holiday peak.
For example, sportswear manufacturer Augusta Sportswear began working with ChannelAdvisor, a provider of cloud-based ecommerce solutions and its RePricer feature to enhance its marketplace business and stay competitive with Amazon. Augusta Sportswear started as a business-to-business company selling mostly to wholesalers.
[WEBINAR: “Staying One Step Ahead on Amazon“]
In 2014, Augusta Sportswear began selling direct-to-consumer through its own website and online marketplaces. It began selling on Amazon in 2015 to optimize sales and expand its product reach to more channels. The company also launched on other marketplaces like eBay, Jet and Sears.
“Before ChannelAdvisor, we used a data feed provider that would only send our data to Amazon. All our pricing changes had to be done manually,” said Sarah Young, Augusta Sportswear digital marketplace specialist. “When we did price adjustments on Amazon manually, our sales fell flat. We weren’t winning the Buy Box.”
“The Buy Box is a coveted piece of Amazon real estate, and it’s nearly impossible to own it without a calculated repricing strategy,” said Mark Vandegrift, ChannelAdvisor vice president of product management for Marketplaces.
Join marketplace expert Cathy Hinek of ChannelAdvisor and Sarah Young of Augusta Sportswear Group on August 10th at 2:00 pm ET to learn the top methods sellers are using on the marketplace and how you can implement them for your own business.