Top 5 User Testing Tips for Shopping Cart Success

Tip 2: Test Customer Service Availability

customer-service-availabilitySome shoppers find comfort in the immediate availability of customer support – not just FAQs and knowledgebases, but real people, ready to talk or chat. Sometimes the addition of a phone number, chat button, and/or 24/7 support icon gives some shoppers the confidence to continue checking out – even if they never need support.

How to test it
Ask users whether they know how to get help, and what support method they prefer. Be sure to test this in a variety of circumstances: the browsing experience, shopping cart, checkout, returns, and other store functions.

back-red-social-button-30-pixels01-red-social-button-30-pixels02-red-social-button-30-pixels03-red-social-button-30-pixels04-red-social-button-30-pixels05-red-social-button-30-pixels06-red-social-button-30-pixelsnext-red-social-button-30-pixels

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.
Comments are closed.