Top 5 User Testing Tips for Shopping Cart Success

Tip 3: Test Price / Value

price-valueOnline and brick-and-mortar stores both have to deal with easy price comparison shopping these days, but online stores have the extra challenge of competitors’ stores being just a browser tab away.

How to test it
Ask users questions such as these:

  • Is the total price of your order clear? If shipping costs, taxes, and other fees are reserved until the last page, customer confidence may be lost along the way.
  • Are you getting a good deal? Highlighting any applicable sales prices, shipping discounts, and total savings should help increase confidence in the value the customer is getting.
  • Are the shipping prices reasonable?2011 study by the E-tailing Group found that free shipping was the single most important factor when making a purchase from a website.
  • What do you think when you see the coupon code field? The coupon code field needs to be findable; but making it too prominent may make a shopper think he’s not getting a good deal if he doesn’t have a coupon, or it may drive him to leave the cart to search for a coupon.

back-red-social-button-30-pixels01-red-social-button-30-pixels02-red-social-button-30-pixels03-red-social-button-30-pixels04-red-social-button-30-pixels05-red-social-button-30-pixels06-red-social-button-30-pixelsnext-red-social-button-30-pixels

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Comments are closed.