Top 5 User Testing Tips for Shopping Cart Success

Tip 5: Test the Mobile Experience

mobile-checkoutMore than 1 in 5 visits to the store are coming from smartphones and tablets, according to Monetate’s Q1 2013 eCommerce Quarterly report.

And the shopping experiences haven’t been good, with 88% experiencing negative issues according to a recent survey by Skava. Moreover, 33% of them will immediately jump to a competitor’s site if they have problems.

How to test it
Have mobile users test the checkout process to make sure shoppers on smartphones and tablets don’t encounter any problems—or even just inconveniences—that make the checkout process difficult or impossible. Test on a variety of screen sizes rather than only a few popular devices.

Darrell Benatar is CEO of UserTesting.com.

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