Ulta Beauty Reports Strong First-Quarter Growth in Ecommerce

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Ulta Beauty saw its ecommerce  comparable store sales grow 72.3% in the first quarter of 2014, company executives said on a financial earnings call.

Ulta Beauty continues to enhance the online shopping experience with new releases of the platform, including a product Q&A platform called “Ask Ulta” on the site and the addition of brand stores to highlight collections and the rest of the assortment, as well as promote services like the Benefit Brow Bars.

Ulta Beauty continues to invest in omnichannel capabilities, including a newly launched feature called “Find in Store” which lets consumers check the availability of popular SKUs in their local stores.

The company continues to increase fulfillment capacity to support the growth of its ecommerce business.

Ulta Beauty’s first quarter sales were $713.8 million compared to  $582.7 million in the year-ago quarter, an increase of 22.5%.

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