BARCELONA, Spain & SAN FRANCISCO–Visa Inc. announced that its Visa Checkout, will be available to merchants and consumers across France, India, Ireland, Poland, Spain and the United Kingdom this year. Visa Checkout brings the security and convenience of the Visa card to the digital world, creating a better way to pay with mobile and connected devices.
Checkout is extending its international availability as ecommerce is also increasing in usage among consumers across the world, particularly on mobile devices. According to eMarketer, in 2015 global ecommerce grew 22.7% year-over-year. Online and mobile commerce are among the fastest growing shopping channels, with mobile specifically growing at a rate of 32% annually.
“The incredible growth in connected commerce makes this the perfect time to bring Visa Checkout to the hundreds of millions of connected consumers using mobile devices across Europe and India today,” said Sam Shrauger, senior vice president of digital solutions, Visa Inc. “Following the successful launch and growth of Visa Checkout in many countries last year – including Brazil, China, Mexico, New Zealand and Singapore — we’re continuing our momentum in 2016, with the long term vision of making it easier for consumers to use their Visa cards on any device, anywhere in the world.”
Since its introduction in 2014, Visa Checkout has launched in 16 countries, with usage growing to more than 11 million consumer accounts and acceptance by more than 250,000 merchants. In 2016, the service will reach a total of 22 markets around the world, including Australia, Argentina, Brazil, Canada, Chile, China, Colombia, France, Hong Kong, Ireland, India, Malaysia, Mexico, New Zealand, Peru, Poland, Singapore, Spain, South Africa, United Arab Emirates, the United Kingdom and the United States.
Continued Momentum for Visa Checkout
According to new independent research from comScore, Visa Checkout significantly increases sales conversion for online merchants. Visa Checkout customers in the United States completed 86 percent of transactions compared to 73 percent for PayPal Express Checkout and 57 percent for traditional merchant checkout options. Visa Checkout customers are also more active online shoppers in general, completing 30 percent more transactions per person than the overall population of online shoppers.
“Ultimately it’s the power of the product and its ability to drive increased conversion that will lead to more adoption and growth of Visa Checkout,” continued Shrauger. “We’ve seen great results in the U.S., and we know that as our global expansion continues, we can help drive positive results for more merchants and their consumers everywhere.”