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Short and Sweet: Quick Tips for Marketing Success
If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the...
Digi-Key’s Digital Strategy Thinks Beyond B-to-B
For decades Digi-Key Corp. sold electronic components to engineers, tradesmen, and hobbyists via its encyclopedic print catalog exclusively, eschewing an outside sales force. The advent of ecommerce changed that, of course, as did the hiring of chief marketing officer Tony Harris. ...
Tips for Finding the Best Catalog Prospects
Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound. ...
Market Proactively This Holiday Season
HO HO HO…that started in October? Well, hang on to your elves and reindeer because here we go! Kmart and Sears jumped on board and others are sure to follow this new tradition of pre-Thanksgiving holiday campaigns. Smart? You bet. Let me tell you why....
With Catalog Blow-Ins, Upside Far Outweighs the Downside
For catalogers, the potential for blow-ins in terms of incremental revenue gains is significant, while the downside risks are minimal. So why don't more catalogers take advantage of them?...
1-800-Flowers' Undercover Boss Rediscovers Customers
Chris McCann didn’t have to eat any grubs during his stint on reality television. He didn’t gut and remake the inside of a home. And he didn’t have to jump through flaming hoops, or risk getting voted off the island. All he had to do was carry out a variety of low-level tasks 1-800-Flowers.com, the floral delivery firm he runs with big brother Jim. ...
Dog Bites Man: A&F Finds Racy Catalog Still Sells
So Abercrombie & Fitch relaunches its highly suggestive catalog/magazine… and its second quarter direct sales jump 50%, while comparative store sales rise by a mere 5%. Quelle surprise!...
Fat Brain Toys Mails First Print Catalog
After conducting considerable research and listening to customer feedback, Fat Brain Toys has launched a print catalog. ...
E-mails Plus Catalogs Equals Boost for Miles Kimball
Over the past few years, multititle cataloger Miles Kimball has made it a priority to coordinate its online marketing efforts with its catalog mailings. E-mail campaigns that are part of this strategy have boosted response and revenue by up to 20% ...
Catalog Circulation Bumps Mitigate Blyth’s Sales Drop
Don’t blame direct marketing for the dropoff in Blyth Inc.’s first-quarter sales. While the home décor, household item and fragrance marketer saw a 6% sales drop, from $214.7 million a year ago to $201.5 million, its catalog and Internet revenue was up between the two quarters....
