Blogbit

Have you checked out the Big Fat Marketing Blog (www.bigfatmarketingblog.com) yet? Here's a recent post from Melissa Dowling as she looks at a new “catalog” from JetBlue.

CATALOGING THE BENEFITS OF FLYING JETBLUE

Flying is generally a nightmare these days, though some of the newer airlines — namely JetBlue and Virgin America — are trying to make it more tolerable. JetBlue recently capitalized on what it offers that other airlines do not with a 16-page mock catalog on its Facebook page. Here are some highlights from JetBlue's Flyer's Collection catalog:

Yumbro, a $2,700 robotic seatmate who according to the catalog copy,“ says nice things like, ‘You look cute today!’ while dispensing the free snacks you would have enjoyed on JetBlue.”

The Marshpillow ($39) is an edible cushion made of “genuine marshmallow and dusted with all-natural melatonin powder to help you relax. Do note that consuming 100% of the Marshpillow defeats 50% of its purpose.”

The Extrago Sherpa Shirt ($99). This bulky garment can hold a trip's worth of necessities, “including the $20 bill you'll save by not checking a bag. Granted, this isn't the most comfortable shirt. But since you didn't book with JetBlue, perhaps comfort isn't your main concern.”

If you try to order something from the catalog, you'll get the message “Thanks for shopping at The Flyer's Collection. Due to unexpected demand, this product has sold out. If you'd rather just book a more comfortable flight, simply Go Jetting.”

JetBlue invites Facebook fans to post comments and catalog product suggestions. Just don't expect to be rewarded for your efforts, as the site says: “Have an idea for a product? If yours is deemed worthy of The Flyer's Collection, no money or praise will be rewarded. Thanks, though!”