1-800-Flowers buys The Popcorn Factory

Multichannel gifts marketer 1-800-Flowers.com has acquired $30 million food gifts cataloger The Popcorn Factory from New York-based private investment firm Wand Partners for $12.2 million in cash and stock. The price includes the assumption of $7.4 million in debt.

The Popcorn Factory will maintain its Lake Forest, IL, headquarters. Kent Arett will remain president, and Cheryl Zatz will remain director of marketing. Westbury, NY-based 1-800-Flowers’ other catalogs include Plow & Hearth, Magic Cabin Dolls, and HearthSong.

“This is wonderful for us because it fits in so well for so many reasons,” says Peter Rice, president of Plow & Hearth and an executive committee member of 1-800-Flowers. For one thing, the deal will expand 1-800-Flowers’ product line of food gifts and gift baskets. For another, “we’ll be using our collective databases to find more qualified names for The Popcorn Factory.” 1-800-Flowers has about 10 million names in its database, while Popcorn Factory’s database has more than 1 million names, including a growing list of corporate accounts. Wand Partners bought The Popcorn Factory in July 1999 from now-defunct cataloger Foster & Gallagher.

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1-800-Flowers buys The Popcorn Factory

Multichannel gifts marketer 1-800-Flowers.com has acquired $30 million food gifts cataloger The Popcorn Factory from New York-based private investment firm Wand Partners for $12.2 million in cash and stock.

The Popcorn Factory will maintain its Lake Forest, IL, headquarters. Kent Arett will remain president, and Cheryl Zatz will remain director of marketing. Westbury, NY-based 1-800-Flowers’ other catalogs include Plow & Hearth, Magic Cabin Dolls, and HearthSong.

“This is wonderful for us because it fits in so well for so many reasons,” says Peter Rice, president of Plow & Hearth and an executive committee member of 1-800-Flowers. For one thing, the deal will expand 1-800-Flowers’ product line of food gifts and gift baskets. For another, “we’ll be using our collective databases to find more qualified names for The Popcorn Factory.” 1-800-Flowers has about 10 million names in its database, while Popcorn Factory’s database has more than 1 million names, including a growing list of corporate accounts. Wand Partners bought The Popcorn Factory in July 1999 from now-defunct cataloger Foster & Gallagher.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.