1-800-Flowers.com Posts Quarterly Gains

Multititle marketer 1-800-Flowers.com (Nasdaq: FLWS) reported an 8% increase in first-quarter sales. For the three months ended March 30, revenue was $124.1 million, compared with $115.4 million for the first quarter of 2002. Online revenue increased 14%, to $64.6 million from $56.9 million. Telephonic revenue increased 3%, to $52.3 million from $50.7 million.

Net income for the Westbury, NY-based marketer, which also owns the Plow & Hearth, Magic Cabin Dolls, Hearthsong, and Popcorn Factory catalogs, increased 617%, to $1.2 million from $165,000 a year ago. The company attributes the gains to increased revenues and higher gross profit margins.

During the quarter, which included Valentine’s Day, the company says it attracted 680,000 new customers, with more than 60% of orders coming online.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.