2011 MCM 100 Top 10: Food

Food gifts is a major category for direct merchants. After all, who hasn’t sent (or received) a crate of Florida grapefruits, a cheese log, a box of chocolates or a fancy treats tower during the holidays or for a special occasion?

Southern Fulfillment Services, #6 on our top-10 list, was primarily a fulfillment provider for other food gifts mailers until it began snapping up its own titles a few years ago. Its brands now include Citrus Country Groves, Hale Groves, Pittman & Davis and Gift Baskets Remembered.

The list below doesn’t include Cheryl & Co., Fannie May, The Popcorn Factory or Winetasting.com. Those are owned by 1-800-Flowers.com, which does not break out the sales or data card information for the brands.

1. Omaha Steaks: $327.0*

2. Harry & David Holdings: $280.4

3. Green Mountain Coffee Roasters: $188.0*

4. Figi’s: $100.0*

5. The Swiss Colony: $65.0*

6. Southern Fulfillment Services: $39.0*

7. Hickory Farms: $35.6*

8. HoneyBaked Ham: $33.6*

9. Godiva Chocolatier: $15.5*

10. Dean & Deluca: $12.3*

(Direct sales in millions)
* estimate

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