2011 MCM 100 Top 10: Home Decor/Furnishings

Sep 01, 2011 2:45 AM  By

Williams-Sonoma, which includes the eponymous brand, the Pottery Barn titles and West Elm, is clearly the dominant multichannel player in the home goods market, with $1.5 billion in direct sales.

Among the top-10 home goods merchants, there’s a sizable dropoff after Restoration Hardware and another falloff after Lamps Plus. Half of the top 10 have direct sales under the $100 million mark.

This list does not include the separate brands owned by the larger multititle merchants. Colony Brands, HSNi, Orchard Brands and Redcats USA in particular have several home goods brands. Urban Outfitters also sells home goods through its Anthropologie concept.

1. Williams-Sonoma: $1,454.2
2. Home Depot (Home Decorator’s Collection) : $610.0
3. Crate & Barrel: $331.3
4. Restoration Hardware: $328.0
5. Lamps Plus: $117.2*
6. Ikea : $63.5*
7. Country Curtains: $38.3*
8. Touch of Class: $36.5
9. Design Within Reach: $35.7*
10. Wisteria: $22.4*

(Direct sales in millions)
* estimate