2011 MCM 100 Top 10: Sporting Goods/ Leisure

Sep 01, 2011 2:45 AM  By

Sporting goods is one of the more robust categories for multichannel marketers and has plenty of small specialty titles

The top 10 doesn’t include The Sportsman’s Guide and The Golf Warehouse, which fall under the Redcats USA umbrella, or titles that sell sporting goods in addition to general apparel and home goods, such as L.L. Bean and Orvis.

1. Cabela’s: $999.8

2. Bass Pro Shops: $299.6

3. REI: $290.0*

4. Sport Supply Group: $250.2

5. Dick’s Sporting Goods: $185.0*

6. Gander Mountain: $125.0*

7. Golfsmith: $79.0*

8. Road Runner Sports: $74.0*

9. Campmor: $45.6*

10. Moosejaw: $44.0*

(Direct sales in millions)
* estimate