Why does the gardening category look so top heavy? Because the #1 merchant, Gardens Alive!, owns most of the larger seed and plant catalogs, including Breck’s, Gurney Seeds, Henry Field’s, Michigan Bulb and Spring Hill Nursery.
1. Gardens Alive!: $100.6*
(sales only for gardening titles)
2. Park Seed/Jackson & Perkins : $24.8*
3. Burpee: $15.9*
4. Aerogrow: $9.0*
5. Jung Seed Co: $8.1*
(Direct sales in millions)