2011 MCM 100 Top 5: Seeds & Plants

Why does the gardening category look so top heavy? Because the #1 merchant, Gardens Alive!, owns most of the larger seed and plant catalogs, including Breck’s, Gurney Seeds, Henry Field’s, Michigan Bulb and Spring Hill Nursery.

1. Gardens Alive!: $100.6*
(sales only for gardening titles)

2. Park Seed/Jackson & Perkins : $24.8*

3. Burpee: $15.9*

4. Aerogrow: $9.0*

5. Jung Seed Co: $8.1*

(Direct sales in millions)
* estimate