2011 MCM 100 Top 5: Shoes

Given the dominance of the shoes websites offering massive selection and free returns, it’s getting harder for shoes catalogers to compete.

Those that still have a print presence typically have a specialty focus, such as fashionable comfort or orthopedic support, to distinguish themselves from more mainstream shows marketers.

1. Benchmark Brands: $144.2

2. Mason Shoes: $120.0*

3. Masseys Footwear: $60.0*

4. Maryland Square: $51.4*

5. Aerosoles: $34.7*

(Direct sales in millions)
* estimate

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