The vitamin, mineral and supplement market in the U.S. is $11 billion, according to research and consulting firm TABS Group (although some other groups estimate it at closer to $20 billion.
About 11% of the sales come from the online/catalog channel, according to a TABS study conducted last year.
1. NBTY: $246.0
2. Vitacost.com: $220.7
3. Swanson Health Products: $102.0*
4. Vitamin Shoppe: $83.5
5. Indiana Botanic Gardens: $20.0*
(Direct sales in millions)