65% of UK’s Shoppers are Mobile

Ecommerce shoppers in the UK are more mobile than ecommerce shoppers anywhere else in the world, according to a recent study conducted by SimilarWeb.

According to the report, Mobile traffic in the UK made up 65% of all total ecommerce traffic in January.

Shoppers from two other countries – The U.S. and India – also saw more than 50% of its ecommerce traffic come from mobile devices, according to the SimilarWeb study.

Mobile commerce finally took off in the U.S. this past holiday season. According to comScore, mobile commerce is estimated to have accounted for 18% of total digital commerce in November-December 2015, an increase from 13% in the previous season. A total of $12.7 billion was spent via smartphones and tablets during this period, which was up a staggering 59% versus year ago.

Meanwhile, India, which has been a mobile-first country when it comes to the Internet, may soon become an app-first country, according to Udayan Bose, Founder and CEO of NetElixir, who will be speaking about mobile commerce penetration in India at Multichannel Merchant’s Growing Global conference April 13-14 in Cincinnati.

According to Multichannel Merchant’s MCM Outlook 2016 survey results, 31% of U.S.-based merchants are selling cross-border into the U.K.

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