Martha Stewart Is Flor’ed

Although New York-based Martha Stewart Living Omnimedia halted its own catalog in early 2005, it’s getting products back in the mail through a new merchandising partnership with floor covering manufacturer/marketer InterfaceFlor.

Martha Stewart Living Omnimedia has signed an agreement with Elmhurst, IL-based InterfaceFlor to manufacture a line of Martha Stewart-branded carpet tiles. InterfaceFlor, a division of Atlanta-based commercial carpet manufacturer Interface, sells “modular carpeting”—carpet tiles—through its Flor catalog and Website, both launched in 2003. The Martha Stewart carpet tiles will be available beginning in the second half of 2007.