A catalog cheerleader

Just read your March 1 editorial and agree that all the rate increases could be upsetting. But like you, I like to focus more on the positive side and think, OK, let’s identify opportunities for the catalog industry – and there are lots:

1. Merger and acquisition opportunities for catalogers to build a stronger brand family and cut overhead costs.

2. More-focused targeting to prospects and customers.

3. More-creative merchandising and marketing.

4. Better brand building in all channels.

There are lots of challenges for catalogers, and that’s exciting and exhilarating to an industry that was developed by entrepreneurs. And we all know that entrepreneurs thrive on challenge.

So on to 2000 and a busy, creative year.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

A catalog cheerleader

Just read your March 1 editorial and agree that all the rate increases could be upsetting. But like you, I like to focus more on the positive side and think, OK, let’s identify opportunities for the catalog industry-and there are lots:

1. Mergers and acquisitions opportunities for catalogers to build a stronger brand family and cut overhead costs.

2. More focused targeting to prospects and customers.

3. More creative merchandising and marketing.

4. Better brand building in all channels.

There are lots of challenges for catalogers, and that’s exciting and exhilarating to an industry that was developed by entrepreneurs. And we all know that entrepreneurs thrive on challenge.

So on to 2000 and a busy, creative year.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.