Abacus report shows 6% decline in catalog sales

The fall 2001 Catalog Industry Trend Report released on Dec. 10 by co-op database compiler Abacus Direct shows that for the 12 months ended June 2001, catalog sales were down 5.7% from the previous 12 months. But the report also shows that beginning Sept. 21, sales rose sharply and stayed above 2000 levels for five straight weeks.

Other highlights:

* February and March suffered the largest catalog sales declines–9.5% and 14.3% respectively

* 67% of Internet users made a purchase online compared to 63% the previous year.

* Apparel and accessories catalog sales increased nearly 1% for the 12 months ended in June, but sales for the first half of 2001 were down 7% from the first half of 2000, due to lower average order sizes.

* Home goods sales fell 2.8% for the 12-month period, although average order sizes remained virtually the same—increasing $1 to $147.

* Gift sales dropped 4.4% for the year.

The report was compiled from the Abacus Alliance database, which consists of transactional information from 1,800 catalog clients containing 3.5 billion transactions from 90 million U.S. households.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.