Abracadabra: eBags’ Shoedini Is Now 6pm

Dec 01, 2005 5:34 AM  By

Handbag and luggage merchant eBags recently announced a new Website, footwear and accessories purveyor 6pm.com. Except that 6pm.com isn’t all that new. It’s actually an upgrade of Shoedini.com, a site the Greenwood Village, CO-based company had purchased in spring 2004.

Among the enhancements made to the former Shoedini is Match Maker, Developed inhouse, the Match Maker tool provides shoppers with coordinated shoe and accessories selections based on color, brand, material, and style. “It makes shopping for shoes and bags very participatory,” says eBags spokesperson Alexandra Elliott.

The site was rebranded and relaunched, Elliott says, in part to expand beyond shoes into the accessories market, as eBags is already among the top online retailers of handbags. The relaunch came just two weeks before so-called Cyber Monday—the Monday after Thanksgiving, considered by many a major shopping day of the holiday season. Cyber Monday sales for 6pm.com were nearly 60% higher than last year’s comparable-day sales at Shoedini.com.