Ace Hardware Expands In-Store Pickup Nationwide

Ace Hardware, omnichannel, omnichannel retail, omnichannel fulfillment, same-day delivery, in-store pickup, buy online pickup in store, BOPIS, retail, ecommerceIn another indication of the growing trend toward omnichannel retail fulfillment to meet rising consumer expectations, Ace Hardware today announced the national expansion of its in-store pickup program at participating stores.

The program was first piloted in the summer of 2013 at a small number of stores, then expanded late last year to 1,600 of Ace’s 4,600 U.S. locations. And the program has already proven itself: Ace stores that have participated in the in-store pickup for six months are seeing a 40% increase in online sales, the company reported.

Customers can either go online and check an item’s availability at their local Ace store and then go in to purchase, or they can place the order online and pick it up in store the same day.

“Free store pickup enables consumers in neighborhoods across the country to complete their home maintenance projects more quickly and easily,” said Jeff Gooding, Senior Director, Consumer Marketing for Ace Hardware in a press release.

In February, Ace started a pilot program of same-day delivery via its own associates at 33 stores in select neighborhoods in Florida, Illinois, Colorado, Maryland, Texas and Arizona.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.