Cyber Monday ecommerce sales increased by 16% year-over-year to $2.29 billion, according to online shopping data compiled by Adobe for the Adobe Digital Index 2013. A record 18.3% of sales came from mobile devices, an increase of 80% year-over-year.
Consumer shopping preferences continued to shift online with Cyber Monday being the fifth day in a row of record breaking online sales. While traditional brick-and-mortar retailers dominated Thanksgiving weekend sales, Internet retailers generated the most sales on Cyber Monday with a 42% share.
For the five day period between Thanksgiving through Cyber Monday, online sales surged to $7.4 billion, a 26% year-over-year rise.
“Retailers earned 10% of their holiday sales in just the last five days, an increase of 26% year-over-year,” said Tamara Gaffney, principal analyst, Adobe Digital Index, Adobe.
Additional data and findings of the Adobe Digital Index online shopping analysis include:
Mobile: Smartphones and tablets drove $419 million in online sales on Cyber Monday, a new record. Tablets generated the majority of mobile driven sales at 12.7% of total online sales. iPad took the lion’s share with 10.1% while Android based tablets generated $23 million or 1% of total sales. Alaska and Hawaii had the largest mobile sales revenue with 26.6% compared to the 18% national average.
Social Referral Traffic: Social media sites drove $148 Million in online sales between Thanksgiving and Cyber Monday, a 2% share and flat compared to last year. Twitter’s share grew most (up 24%) to 9% of total online sales. Pinterest also saw strong growth increasing its share of referral traffic by 17% year-over-year. Facebook drove 64% of all social media driven sales, an increase of 12%.
Tablets and Game Consoles: iPad continued to generate the most social media buzz of any tablet followed by the Samsung Galaxy tablet. Playstation 4 was the leader in social media traffic on game consoles over the last five days.
Hour-by-Hour Sales: Although retail promotions dramatically impacted Black Friday, pushing online sales up 39% year-over-year, Cyber Monday shopping patterns were consistent with previous years. Cyber Monday sales peaked between 8 and 9 p.m. Eastern Time with sales bringing in $150 million in one hour.
Adobe’s online shopping data is based on the analysis of nearly 900 million visits to 2000 retailers’ websites on Cyber Monday and more than three billion visits since Thanksgiving Day.