Brick-and-mortar retailers have Black Friday—the day after Thanksgiving, one of the biggest shopping days of the holiday season. Online retailers, meanwhile, have Cyber Monday, the Monday after Thanksgiving, which according to the National Retail Federation (NRF) is becoming one of the busiest online shopping days of the season.
According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, 77% of online retailers said that their sales had increased substantially on the Monday after Thanksgiving last year. Among jewelry and luxury merchants, 89% has seen a significant increase in online sales, as had 86% of those selling consumer electronics, and 83% of those selling food and gourmet items.
“On Cyber Monday, consumers set their sights on surfing for holiday gifts and shopping online,” Scott Silverman, executive director of Shop.org, said in a statement. “This year online retailers will be capitalizing on the increased traffic by offering special promotions and discounts.” According to the eHoliday study, 43% of online b-to-c merchants expect to offer promotions and discounts this coming Monday.