Amazon.com Set to Open Global Digital Media Hub in London

Jul 25, 2012 8:47 PM  By

Amazon.com announced that it will open a “global Digital Media Development Center” in London in the next few months that will allow for design and development teams to work on various media projects.

According to a release from Amazon’s UK pressroom, the center will house teams of software development engineers, user-interface experts, and graphic designers who will “focus on the creation of interactive digital services for TV’s, game consoles, smartphones, and PCs” for Amazon sites across the globe.

Members of the new digital team have had previous experience working on various digital creations such as streaming video company, LOVEFiLM Instant, which allows users to watch video on various systems such as PCs, PlayStation 3, iPad, Xbox 360, and internet connected televisions, and Pushbutton a user interface and design firm.

The digital center will be located in an eight-floor, 47,000 square-foot office in the Glasshouse Yard section of the city, according to the release. Amazon’s managing director of the center in London, Paula Byrne, said in a statement that London was chosen because “Innovation is part of the Amazon DNA and we are creating a British center of excellence to design and develop the next generation of TV and film services for a wide range of digital devices.”

Erin Lynch is an associate editor for Multichannel Merchant. You can connect with her on Twitter (LynchMCM) and LinkedIn or call her at 203-358-3755.