Amazon to Launch Pantry in 2014

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Amazon is working to expand its consumer packaged goods market and take on warehouse club stores like Costco and Walmart’s Sam’s Club with its new business  the Pantry, according to a report by USA Today.

The Pantry is set to launch in 2014 and will be targeted at existing members of Amazon’s Prime shipping program.  It will launch with about 2,000 products including cleaning supplies, kitchen paper rolls, canned goods,  USA Today reports.

Amazon is allowing Prime members put as many of these items into a set sized box, up to a specific weight limit. If the products fit and they don’t exceed the maximum weight, Amazon will ship the box for a small fee, according to USA Today.

According to USA Today, Amazon and other ecommerce companies have struggled to break into the packaged goods  market because of the high cost of shipping online orders.

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