Amazon Launches Login and Pay with Amazon

Is Amazon going after after eBay’s PayPal?

Amazon has released a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows participating merchants to empower customers to go from check out using their existing Amazon account information.

“Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login,” said Tom Taylor, vice president of Amazon Payments, in a press release.

Login and Pay with Amazon works seamlessly on tablet, mobile, and desktop devices. Online merchants get simple, low pricing for payment services and fraud protection from Amazon at no extra fee. Amazon does not share the customers’ credit card information, and purchases are covered by Amazon’s A-to-z Guarantee, offering buyers the transaction protection they receive when purchasing products on Amazon.com.

Developers can implement Login and Pay with Amazon with existing websites using a set of widgets and APIs to embed on the site and integrate with back-end systems. Login and Pay with Amazon uses the OAuth 2.0 protocol, which has been broadly adopted for user-authorized exchanges across sites.

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