AmeriMark to Launch Two Spin-offs

Cleveland-based AmeriMark Direct, which operates seven catalogs of women’s apparel, cosmetics, jewelry, and health-related merchandise including Anthony Richards, Healthy Living, and Windsor Collection, is developing two more titles: Time for Me and Essentials by Anthony Richards.

AmeriMark chairman/owner Gary Giesler won’t comment on how far along the catalogs are, but he has named two executives to run the books. Merrile Green is catalog director for Time for Me, and Desiree Peterson has been promoted to catalog manager for Essentials by Anthony Richards.