Amy Africa: 2011 MCM Awards Judge

Judge: Amy Africa
Company and position: Chief Instig8ion Officer at Eight By Eight
Years as an MCM Awards judge: Too many to count. (I seriously have no idea.)


How would you describe your job and what you do?
Teach the Dale Carnegie How To Win Friends and Influence Your Clients webinars. Surprisingly, I don’t get a lot of sign-ups.

Why do you think you were chosen to be an MCM Awards judge?
Because I cannot be bought.

What direct marketing subject could you talk about all day?
Neuromarketing, Mobile, Why conversion isn’t the end-all-be-all, Why someone needs to stick a fork in the DMA and tell them they’re done.

What excites you most outside the office?
Getting MCM Awards Director Tim Parry all wound up.

What was your first job?
Besides being a porn star? Hmmm… Back-alley pharmaceutical provider, I guess. Don’t remember. It’s all kind of blurry.

In high school, I was:
Most likely to be absent.

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