And the Biggest Day for Web Sales Will Be…

Cyber Monday—the Monday after Thanksgiving—isn’t the largest online shopping day of the holiday season, according to Coremetrics. The San Mateo, CA-based provider of Web analytics and marketing solutions says that online merchants should expect their greatest traffic on Cyber Monday but that they’ll see their greatest Web sales the following Monday, Dec. 4.

After Dec. 4—which it has dubbed eDay–Coremetrics predicts the second-busiest day in terms of online sales will be Dec. 11, followed by Dec. 6, Dec. 5, and Dec. 12.

To maximize sales during these peak days, Coremetrics offers the following suggestions:

• One week after eDay, use personalized e-mail campaigns, paid search, and comparison-site placements to “communicate a sense of urgency.” The goal is to persuade shoppers to order before items sell out or they miss the cut-off dates for Christmas delivery.

• Two weeks after eDay, “highlight the store finder, in-store pick-up and in-store promotions to drive sales from last-minute shoppers.” Also, restore your paid-search budget and click prices back to their preseason levels.

• Throughout the season, if applicable, promote top gifts by gender and by price to help direct site visitors.

• Because many shoppers research online before completing their purchase in the store, if you have a brick-and-mortar channel, make sure your Website features all the items that your stores are selling.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.