Annual Catalog Awards Finalists

Here they are: the finalists of Catalog Age’s 19th Annual Catalog Awards (ACA). The judges selected 63 finalists in 27 categories from more than 200 entries. The finalists in the international categories will be selected later, as will the finalists for the I.Merchant Awards for e-commerce excellence.

The winners for all the ACA and I.Merchant categories will be announced May 5 at a luncheon ceremony at the Annual Catalog Conference in Chicago. (For more information about the show, visit www.catalogconference.com.)

APPAREL

  • The Orvis Co., Men’s Clothing, Fall 2003
  • Patagonia, Summer 2003
  • Rochester Big & Tall, Holiday 2003
  • The Territory Ahead, The Perfect Gift, Christmas 2003

BUSINESS CLOTHING

  • Aramark, Fall Buyer’s Guide 2003
  • Aramark, Outerwear Buyer’s Guide 2003
  • Varsity Brands, Varsity Spirit Fashions 2003

BUSINESS SPECIALTY PRODUCTS

  • CMC Rescue, Rescue Equipment Catalog #123
  • Galls, Law Enforcement Buyer’s Guide, 2004
  • Streicher’s, 2004 Buyer’s Guide

CHILDREN’S PRODUCTS

  • Hanna Andersson, Holiday 2003

COMPUTER EQUIPMENT AND SOFTWARE

  • Black Box Corp., Network Services 2003-2004

CONSUMER SPECIALTY PRODUCTS

  • Patagonia, Winter 2003
  • Team Cheer, 2003
  • Wilderness Travel, Journeys for the Year 2004

FOOD

  • Harry and David, Christmas 2003
  • Harry and David, Harvest Festival 2003
  • Harry and David, Summer Savings 2003
  • The Honey Baked Ham Co., Honey Baked Holiday 2003
  • Stonewall Kitchen, Winter 2003

GARDENING

  • Jackson & Perkins, New Roses 2004
  • Jackson & Perkins, Roses for 2003, Spring 2003

GIFTS OVER $75

  • Orvis, The Dog Book, Holiday 2003
  • The Sharper Image, Holiday Gift Catalog 2003
  • Zingerman’s, 2004

GIFTS UNDER $75

  • Harry and David, Easy Entertaining 2003
  • Harry and David, It’s Not Too Late, Christmas 2003
  • Harry and David, Spring-Summer 2003
  • Jackson & Perkins, Holiday Gifts 2003
  • L.L. Bean, Holiday Gifts 2003
  • The Yankee Candle Co., Holiday 2003

HARDWARE

  • Garrett Wade, Tool Catalog 2003
  • McFeely’s Square Drive Screws, 03A

HIGH-TECH PRODUCTS

  • Crutchfield, Fall 2003

INDUSTRIAL SUPPLIES

  • New Pig, The Big Pigalog 2004 Buying Guide

INFORMATIONAL SERVICES

  • Don Johnston, 2004 Sourcebook
  • Super Duper Publications, 2004

NEW BUSINESS CATALOG

  • Galls, Galls Brand Catalog Products 03W, 2003

NEW CONSUMER CATALOG

  • Cutter & Buck, Fall 2003
  • Eastbay, The Extra Mile 2003

OFFICE SUPPLIES, FURNITURE, AND STATIONERY

  • Boise Office Solutions, The Furniture Collection 2003
  • Office Depot, Big Book July-December 2003

PREMIUM/INCENTIVE

  • ITA Group, 2003 Outstanding Performances
  • Kellogg, Kellogg’s Keebler Gift Catalog, 2003

RETAIL

  • L.L. Bean, Holiday 2003
  • L.L. Bean, Summer 2003
  • Paddy Pallin, Pallin Handbook 2003
  • Patagonia, Fall 2003
  • Vivre, Fall 2003
  • Wilderness Travel, Journeys for the Year 2004

SPORTING GOODS

  • L.L. Bean, Fly Fishing 2003
  • Orvis, Fly Fishing, Spring 2003
  • Orvis, The Sporting Tradition, Fall 2003

TRAVEL

  • Backroads, 2004-2005
  • Mountain Travel Sobek, 2004
  • Travcoa, Escorted Journeys 2004
  • Wilderness Travel, Journeys for the Year 2004

WHOLESALE/DEALER

  • Backroads, 2004-2005
  • Hero Arts, 2003
  • Wilderness Travel, Journeys for the Year 2004

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

Annual Catalog Awards Finalists

The judges of Catalog Age’s 18th Annual Catalog Awards have named 83 finalists in 24 categories from a field of nearly 300 entries. The finalists in the international categories will be selected later, as will the finalists for the I.Merchant Awards for e-commerce excellence.

The winners for all the ACA categories will be announced June 3 at a luncheon at the Annual Catalog Conference in San Francisco. (For more information about the show, visit www.catalogconference.com.)

Apparel

• Chico’s, Holiday 2002 • Chico’s, May 2002
• Orvis: Destinations, Summer 2002
• Orvis: Men’s Clothing, Holiday 2002
• The Territory Ahead, Christmas 2002
• The Territory Ahead, Spring 2002

Business Clothing

• Cintas, October 2002 • Shoes for Crews, Winter 2002, Vol. 1 • Varsity, 2002
• WearGuard: Outerwear, Winter 2002, Vol. B241
• WearGuard: Tattler, Summer 2002, Vol. 629

Business Specialty

• Bags & Bows, Holiday-2, 2002 • CMC Rescue Equipment, Catalog 122 • Galls, 2002 Buyer’s Guide • S&S: Recreation Buyer’s Guide, 2003

Children’s Products

• Hanna Andersson, Holiday 2002
• Museum Tour, 2002-2003 Annual Catalog

Computer Equipment and Software

• Black Box Network Services, 2002/2003

Consumer Specialty Products

• Backroads, 2003-2004 • Musician’s Friend: Annual Guitar and Stringed Instrument Issue, September 2002 • Orvis: The Dog Book, Holiday 2002 • Patagonia, Winter 2002
• Sephora, Holiday 2002 • Wilderness Travel: Journeys for the Year 2003

Food

• Fairytale Brownies: Business Gift-Giving Catalog, Holiday 2002 • Harry and David, Cool Fruit 2002 • Harry and David, January-March 2002 • Harry and David, Summer 2002
• Harry and David, Season’s Greetings 2002
• Zingerman’s, Fall 2002

Gardening

• High Country Gardens, Spring 2003
• Jackson & Perkins, New Roses 2003
• Jackson & Perkins Wholesale Inc., Roses for 2003 • Prairie Nursery, 2002 Catalog & Growing Guide • Syl Arena Roses, Spring 2003 Catalog for Garden Living

Gifts Over $75

• Levenger, Spring 2002 • Orvis: The Dog Book, Holiday 2002 • Patagonia, Holiday 2002
• The Sharper Image, The Gift Catalog 2002
• Williamsburg, Spring 2002

Gifts Under $75

• Harry and David: It’s Not Too Late, 2002
• Jackson & Perkins, Holiday Gifts 2002
• Yankee Candle, Early Fall 2002

Graphic and Art Supplies

• Veer Visual Elements, August 2002
• Veer Visual Elements, September 2002

Hardware

• McFeely’s Square Drive Screws, #02G

High-Tech Products

• Crutchfield, Fall Supplement 2002

Housewares, Linens, and Furniture

• Army and Air Force Exchange Catalog: Home Decor, 2003 • Army and Air Force Exchange Catalog: Home, Garden, Yard, and Life, 2002 • Army and Air Force Exchange Catalog: Welcome Home, 2002
• Orvis: Gift & Home, Summer 2002
• Sure Fit Slipcovers by Mail, Spring 2002

Industrial Supplies

• LabelMaster, Year 2002 Catalog
• New Pig: The Big Pigalog, 2003 Buying Guide

Informational Services

• Don Johnston: 2003 Sourcebook • Gemological Institute of America: 2003 Education Catalog
• NFPA: Fire Alert, Winter 2002
• NFPA: The FPW Catalog, 2002

New Business Catalog

• Galls Vehicle Equipment: Public Safety Special Edition, 02D
• New Pig Facility Savers, March 2002

New Consumer Catalog

• eBags, Holiday 2002 • Music 123, Winter 2002

Office Supplies, Furniture, and Stationery

• Boise Office Furniture: The Furniture Collection 2002 • Day-Timer, Holiday Gift Guide 2002 • Topdeq, October-November 2002

Retail

• Chico’s, Holiday 2002 • Chico’s, May 2002
• L.L. Bean, Holiday 2002 • Patagonia, Fall 2002
• Wilderness Travel: Journeys for the Year 2003
• Yankee Candle: First Frost 2002

Sporting Goods

• The Fly Shop, 2002 Summer Catalog & Travel Digest • Orvis: The Sporting Tradition, Fall 2002
• Sports Her Way: 2002 Women’s Lacrosse Catalog

Syndicated Co-op

• Catalyst Communication: 2002 Cycling Guide

Travel

• Asia Transpacific Journeys, 2003 • Austin-Lehman Adventures, 2003 Vacations • Backroads, 2003-2004 • Mountain Travel Sobek, 2003
• Wilderness Travel: Journeys for the Year 2003

Wholesale/Dealer

• Backroads: A World of Possibilities, 2003-2004
• Hero Arts, 2002 • Wilderness Travel: Journeys for the Year 2003

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

Annual Catalog Awards Finalists

The judges of Catalog Age’s 17th Annual Catalog Awards have named 69 finalists in 22 categories from a field of nearly 300 entries. The finalists in the international categories will be selected later, as will the finalists for the I.Merchant Awards for e-commerce excellence.

The winners for all of the ACA categories will be announced at the June 12 luncheon at the Annual Catalog Conference in Chicago. (For more information about the show, visit www.catalogconference.com.)

Apparel

  • Motherwear, Summer 2001
  • Orvis: Men’s Traditions, Holiday 2001
  • Woolrich, Fall 2001

Business Clothing

  • Cintas: The Uniform Book, 2002
  • Varsity Spirit Fashions, 2001
  • WearGuard: Prospective Edition 2001, Vol. 599

Business Specialty Products

  • Conney Safety Products, May-Aug. 2001
  • Galls: Emergency Services Products, 01T
  • Galls, 01R
  • Galls: Law Enforcement, 01M
  • Green Hill Productions, 2001

Children’s Products

  • Hanna Andersson, Holiday 2001
  • Museum Tour, 2001-2002
  • Patagonia Kids, 2001

Computer Equipment and Software

  • Black Box Network Services, Summer 2001

Consumer Specialty

  • Backroads: Distinctive Active Vacations, 2002-2003
  • The Ferret Store, Volume 5, Issue 3
  • Hobby Horse Clothing, 2001
  • Orion Telecopes and Binoculars, Holiday 2001
  • Patagonia, Winter 2001
  • Wilderness Travel: Journeys for the Year 2002

Food

  • Harry and David, Holiday Book of Gifts 2001
  • Harry and David, It’s Not Too Late 2001
  • Zingerman’s, Fall and Holiday 2001

Gardening

  • High Country Gardens, 2002
  • Jackson & Perkins, New Roses 2002

Gifts Over $75

  • Levenger, Best Gift Ideas 2001
  • Patagonia, Holiday 2001

Gifts Under $75

  • Harry and David, Cool Fruit 2001
  • Jackson & Perkins, Holiday Gifts 2001
  • L.L. Bean Home, Holiday 2001
  • Sears Wish Book, 2001

Hardware

  • McFeely’s Square Drive Screws, 2001
  • Performance Products Mercedes, PAD 31

High-Tech Products

  • Crutchfield, Winter/Spring 2002

Housewares, Linens, and Furniture

  • L.L. Bean Home: Casual Furnishings, Fall 2001
  • L.L. Bean Home: Outdoor Living, Summer 2001
  • Sure Fit Slipcovers by Mail, Autumn 2001
  • Williamsburg, July 2001

Industrial Supplies

  • New Pig: The Big Pigalog, 2002 Buying Guide
  • Wesco Electrical Buyers Guide, 2001/2002
  • Wesco Lighting Buyers Guide, 2001

Informational Services

  • BJU Press: Textbooks for Home Schools, 2001
  • Don Johnston: Reading and Writing Solutions for Struggling Students, 2002
  • Don Johnston: Solutions for Students with Disabilities, 2002
  • NFPA: Safework, Fall 2001
  • Super Duper Publications, 2002

New Consumer

  • AJ Prindle & Co., Holiday/Winter 2001
  • Nordstrom Delivered, Premiere Edition
  • Orvis: The Dog Book, Holiday 2001

Office Supplies, Furniture, and Stationery

  • Boise Cascade: The Furniture Collection, 2001
  • Green Design Furniture, 2002
  • Quill, July-December 2001

Retail

  • Crate & Barrel: Home Book, 2001
  • Lifestyle Fascination, Holiday 2001
  • Mountain Travel Sobek, 2002
  • The Sharper Image, Gift Catalog 2001
  • Wilderness Travel: Journeys for the Year 2002

Sporting Goods

  • NRS: Paddlesports Equipment Guide, 2001
  • Orvis: The Sporting Tradition, Fall 2001

Syndicated/Co-op

  • The Good Toy Group, Holiday 2001-2002

Travel

  • Backroads: Distinctive Active Vacations, 2002-2003
  • Magellan’s: Holiday Gift Guide, 2001
  • Mountain Travel Sobek, 2002
  • Wilderness Travel: Journeys for the Year 2002

Wholesale/Dealer

  • Backroads: Distinctive Active Vacations, 2002-2003
  • Enesco Home Gallery, 2001
  • Hero Arts Rubber Stamps, 2001
  • Wilderness Travel: Journeys for the Year 2002

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

Annual Catalog Awards Finalists

Judges of the Catalog Age’s 16th Annual Catalog Awards have named 67 finalists in 23 categories from a field of 217 entries. Finalists in the international categories will be selected later, as will the online finalists for the I.MERCHANT Awards. Gold and Silver Award winners for all categories will be announced at the June 6 luncheon at the Annual Catalog Conference in Boston.

Apparel

Boston Proper, Summer 2000; Brooks Brothers, Holiday 2000; Freeport Studio, September 2000; Freeport Studio, Late March 2000; Orvis: Men’s Traditions, 2000

Business Clothing

Shoes for Crews, Summer 2000, Vol. 1; WearGuard, Fall 2000, Vol. 538; WearGuard, Fall Buyers’ Guide 2000, Vol. 3192

Business Specialty

CMC Rescue Equipment, 2000; Gall’s, Summer 2000; Hello Direct, Fall 2000; Rogan: An Extraordinary Sense of Touch, 2000

Children’s Products

AG Mini’s, Holiday 2000; American Girl, Holiday 2000; Hanna Andersson, Holiday 2000; Patagonia Kids, Winter 2000

Computer Equipment and Software

Black Box Network Services, Fall/Winter 2000-2001; MidWest Micro, Special Edition 2000

Consumer Specialty

Backroads: Distinctive Active Vacations, 2001-2002; Orvis: Destinations, Summer 2000; Patagonia, Winter 2000; Wilderness Travel: Journeys for the Year 2001

Food

Fairytale Brownies, Holiday 2000; Harry and David, Season’s Greetings 2000; Zingerman’s, Holiday 2000

Gardening

Arena Rose Co.: Garden Roses of Distinction, Spring 2001; High Country Gardens, 2001

Gifts Over $75

The Cottura Catalog, 2000-2001; Orvis: Clothing and Gifts, Holiday 2000; Patagonia, Holiday 2000

Gifts Under $75

Harry and David, Spring/Summer 2000; Museum of Fine Arts, Boston, Holiday 2000; The San Francisco Music Box Co.: Dad and Grads, 2000

Hardware

Bavarian Autosport, Fall/Winter 2000-2001; Craftsman Power and Hand Tools, 2000; McFeely’s Square Drive Screws, 2000

High-Tech

Crutchfield, Spring 2001; Musician’s Friend: Home Recording 2000

Housewares, Linens, and Furniture

L.L. Bean Home: Outdoor Living, Summer 2000; Restoration Hardware, Fall 2000

Industrial Supplies

Specify Brady, 2000; Stoner: Clean, Lube, and Protect, Summer 2000; Stoner: More Shine, Less Time, Summer 2000

Informational Services

Health Edco, 2000; S&S Healthcare Master, 2001; Super Duper Publications, 2001

New Business Catalog

Oriac Design, Fall 2000; Rogan: An Extraordinary Sense of Touch, 2000

New Consumer Catalog

Crossing Pointe, Holiday 2000; Woolrich, Holiday 2000

Office Supplies, Furniture, and Stationery

Boise Office Furniture: The Furniture Collection, 2000

Retail

Chico’s, March 2000; Chico’s, May 2000; The Cottura Catalog, 2000-2001

Sporting Goods

Northwest River Supplies: Paddlesports Equipment Guide, 2000; Orvis: Fishing and Outdoor, 2000; Orvis: The Sporting Tradition, Fall 2000

Syndicated/Co-op

The FedEx Collection, 2000-2001; Wassco, 2000

Travel

Backroads: Distinctive Active Vacations, 2001-2002; L.L. Bean Traveler, Holiday 2000; Mountain Travel-Sobek, 2001; Wilderness Travel: Journeys for the Year 2001

Wholesale/Dealer

Backroads: Distinctive Active Vacations, 2001-2002; Etera, 2001; Jackson & Perkins: Roses for 2001; Wilderness Travel: Journeys for the Year 2001

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

Annual Catalog Awards Finalists

Judges of the Catalog Age’s 16th Annual Catalog Awards have named 67 finalists in 23 categories from a field of 217 entries. Finalists in the international categories will be selected later, as will the online finalists for the I.MERCHANT Awards. Gold and Silver Award winners for all categories will be announced at the June 6 luncheon at the Annual Catalog Conference in Boston.

Apparel

Boston Proper, Summer 2000; Brooks Brothers, Holiday 2000; Freeport Studio, September 2000; Freeport Studio, Late March 2000; Orvis: Men’s Traditions, 2000

Business Clothing

Shoes for Crews, Summer 2000, Vol. 1; WearGuard, Fall 2000, Vol. 538; WearGuard, Fall Buyers’ Guide 2000, Vol. 3192

Business Specialty

CMC Rescue Equipment, 2000; Gall’s, Summer 2000; Hello Direct, Fall 2000; Rogan: An Extraordinary Sense of Touch, 2000

Children’s Products

AG Mini’s, Holiday 2000; American Girl, Holiday 2000; Hanna Andersson, Holiday 2000; Patagonia Kids, Winter 2000

Computer Equipment and Software

Black Box Network Services, Fall/Winter 2000-2001; MidWest Micro, Special Edition 2000

Consumer Specialty

Backroads: Distinctive Active Vacations, 2001-2002; Orvis: Destinations, Summer 2000; Patagonia, Winter 2000; Wilderness Travel: Journeys for the Year 2001

Food

Fairytale Brownies, Holiday 2000; Harry and David, Season’s Greetings 2000; Zingerman’s, Holiday 2000

Gardening

Arena Rose Co.: Garden Roses of Distinction, Spring 2001; High Country Gardens, 2001

Gifts Over $75

The Cottura Catalog, 2000-2001; Orvis: Clothing and Gifts, Holiday 2000; Patagonia, Holiday 2000

Gifts Under $75

Harry and David, Spring/Summer 2000; Museum of Fine Arts, Boston, Holiday 2000; The San Francisco Music Box Co.: Dad and Grads, 2000

Hardware

Bavarian Autosport, Fall/Winter 2000-2001; Craftsman Power and Hand Tools, 2000; McFeely’s Square Drive Screws, 2000

High-Tech

Crutchfield, Spring 2001; Musician’s Friend: Home Recording 2000

Housewares, Linens, and Furniture

L.L. Bean Home: Outdoor Living, Summer 2000; Restoration Hardware, Fall 2000

Industrial Supplies

Specify Brady, 2000; Stoner: Clean, Lube, and Protect, Summer 2000; Stoner: More Shine, Less Time, Summer 2000

Informational Services

Health Edco, 2000; S&S Healthcare Master, 2001; Super Duper Publications, 2001

New Business Catalog

Oriac Design, Fall 2000; Rogan: An Extraordinary Sense of Touch, 2000

New Consumer Catalog

Crossing Pointe, Holiday 2000; Woolrich, Holiday 2000

Office Supplies, Furniture, and Stationery

Boise Office Furniture: The Furniture Collection, 2000

Retail

Chico’s, March 2000; Chico’s, May 2000; The Cottura Catalog, 2000-2001

Sporting Goods

Northwest River Supplies: Paddlesports Equipment Guide, 2000; Orvis: Fishing and Outdoor, 2000; Orvis: The Sporting Tradition, Fall 2000

Syndicated/Co-op

The FedEx Collection, 2000-2001; Wassco, 2000

Travel

Backroads: Distinctive Active Vacations, 2001-2002; L.L. Bean Traveler, Holiday 2000; Mountain Travel-Sobek, 2001; Wilderness Travel: Journeys for the Year 2001

Wholesale/Dealer

Backroads: Distinctive Active Vacations, 2001-2002; Etera, 2001; Jackson & Perkins: Roses for 2001; Wilderness Travel: Journeys for the Year 2001

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.