Philadelphia-based Anthropologie is hoping that the 56-page accessories-only catalog it mailed last month will “put ourselves on the map in terms of accessories,” says managing director Michael Robinson. The cataloger/retailer is best known for its eclectic mix of women’s apparel and home décor.
The new catalog has only about half as many pages as Anthropologie’s core catalogs. “It features shoes, handbags, jewelry, and other assorted items,” Robinson says. “It’s a growing category for us, and we hope that it will complement our existing catalogs well.”
Anthropologie is owned by Urban Outfitters, whose eponymous catalog/retail brand sells apparel and home furnishings for young adults. Anthropologie’s target customers are women between the ages of 30 and 45.