Appleseed’s breaks ground on warehouse addition

Apr 23, 2002 9:30 PM  By

Seeking greater efficiencies and improved fulfillment speed, mature women’s apparel cataloger Appleseed’s on April 22 broke ground on an 88,000-sq.-ft. expansion of its existing 90,000-sq.-ft. fulfillment center in Beverly, MA.

The new space, which will be completed later this year, replaces two leased spaces in Boston and Salem, MA, which combined had 10,000-30,000-sq.-ft. more space than the new wing. But as company spokesperson Tom Jessep points out, having all fulfillment housed at Appleseed’s headquarters will better accommodate the company’s 40% sales growth over the past three years.

“In order to manage our growth, we had opened the satellite facilities in Boston and Salem,” Jessep says. “But it now makes sense for us to consolidate those under one roof.” The Boston facility was primarily designed for bulk storage and the Salem unit housed hanging goods. Once all warehousing and fulfillment is in the same facility, the company will now be able to replenish merchandise more efficiently. One distribution center should also reduce the incidence of product damages, since there will be no need to cart merchandise from one warehouse to the other, Jessep says.