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For April sales, our lineup of multichannel merchants shrank
because Sharper Image Corp. and Jos. A. Bank Clothiers don’t report monthly
sales anymore, while J.C. Penney Co. no longer reports its direct sales for the
month. (For the record, J.C. Penney’s total sales for April inched up nearly
1%, to $1.33 billion, up from $1.32 billion.)
Here’s how the publicly traded companies tracked by Multichannel Merchant that
do report monthly direct sales did:
April sales at Victoria’s Secret Direct increased 13%. Parent company Limited
Brands reported a 16% decline in overall April sales, slipping to $577.5
million from $688.0 million a year ago. In addition to women’s apparel merchant
Victoria’s Secret, Limited Brands owns the Express retail chain and cataloger/retailer
Bath & Body Works.
Luxury merchant Neiman Marcus Group reported a slight drop in April sales for
Neiman Marcus Direct, which consists of the print catalog and online operations
for Neiman Marcus and Horchow as well as the Bergdorf Goodman Website. Neiman
Marcus Direct sales for April were $343 million, compared with $346 million the
previous year.
April sales at apparel retailer Abercrombie & Fitch increased 18%, to
$241.0 million compared with $204.6 million in April 2007. Total
direct-to-consumer sales jumped 47%, to $20.0 million for the four-week period
ended May 3.
