Nickelodeon, the cable-television network that made an animated sponge a household name, has launched a print catalog featuring products and apparel highlighting the characters it made famous. The 32-page book is expected to hit homes this week in advance of the Nov. 19 release of “The SpongeBob SquarePants Movie.”
“It’s kind of wacky and very kid-friendly and fun to look at,” says Rick Binger, president of Binger Catalog Marketing, the San Francisco-based company that designed the catalog. “It had to be exciting enough for kids, but also have enough information and organization for parents.”
Though SpongeBob is a dominant character in the book, Dora the Explorer, Blue of “Blue’s Clues,” and other Nickelodeon favorites also are featured. The catalog sells toys, electronics, video games, apparel, and even a karaoke machine, with items for adult fans as well as for kids. Prices range from $10 to $200.