Augusta Sportswear Increases Sales on Amazon

ChannelAdvisor Corporation a  provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, announced that sportswear manufacturer Augusta Sportswear is using ChannelAdvisor Marketplaces and the Repricer feature to enhance its marketplace business and stay competitive on Amazon. Augusta Sportswear started as a business-to-business company selling mostly to wholesalers.

In 2014, the company began selling directly to consumers through its own website and on online marketplaces.
Augusta Sportswear began using ChannelAdvisor Marketplaces in 2015 to help optimize its Amazon sales and expand its product reach to more channels. The company launched on eBay, Jet and Sears through the ChannelAdvisor platform.

“Before ChannelAdvisor, we used a data feed provider that would only send our data to Amazon. All our pricing changes had to be done manually,” said Sarah Young, Augusta Sportswear digital marketplace specialist. “It was really difficult, so we signed up with ChannelAdvisor to manage our marketplace business. ChannelAdvisor has made my job so much easier. I can manage our entire inventory from one spot.”

The ChannelAdvisor Repricer provides immediate feedback on Augusta Sportswear’s Amazon pricing strategy and reduces listing errors and uncertainties. It keeps a constant eye on Augusta Sportswear’s Amazon products and reprices in real time to increase the company’s chances of winning the Amazon Buy Box.

“When we did price adjustments on Amazon manually, our sales fell flat. We weren’t winning the Buy Box,” said Young. “When I turned the Repricer on, we immediately saw strong sales growth on Amazon, and we started regularly winning the Buy Box.”

“The Buy Box is a coveted piece of Amazon real estate, and it’s nearly impossible to own it without a calculated repricing strategy,” said Mark Vandegrift, ChannelAdvisor vice president of product management for Marketplaces. “We introduced the ChannelAdvisor Repricer to help established online retailers like Augusta Sportswear win the Buy Box and drive sales for their Amazon product listings. We’re excited about Augusta Sportswear’s progress on Amazon.”

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