Automating Your Email Marketing: Improving ROI Without Lifting a Finger

Apr 06, 2010 7:13 PM  By

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A Chief Marketer Network Webinar

Automating Your Email Marketing:
Improving ROI Without Lifting a Finger


Live Webinar
Thursday, April 22, 2010 – 2:00 p.m. ET / 11:00 a.m PT

Presented By:

Sherry Chiger
Editor at Large
Penton Marketing
Media Group

Matt Hayes
Director of Full Service
Lyris Inc.

Cathi Mason
Director of Marketing Programs
Lyris Inc.

Register Now

Register now for this informative live webinar

Free Live Webinar – Thursday, April 22, 2010 – 2:00 p.m. ET / 11:00 a.m PT

In today’s economy, email marketers must do more with less to an extreme most have never seen in their careers. In companies of all sizes, resources are shrinking and expectations are growing. Smaller teams with fewer dollars are being asked to deliver even greater results – more ROI, more revenue, and more rationale for funding future programs.

So how do you make a bigger impact with fewer resources and less time? The answer: email automation.

Automated email campaigns can lead you to open rates of 40% or higher. How do you get your piece of that pie?

Spend a worthwhile hour with two email marketing experts, Matt Hayes and Cathi Mason, who will show you how to better automate email marketing programs for exponential ROI. They will cover:

  • Why automation is an email marketer’s best friend
  • Three proven types of email automation programs:
    1. Welcome Campaigns
    2. Dynamic Content
    3. Trigger Email Programs
  • Real-world case studies that demonstrate the results that automation can bring
  • Practical tips and techniques so you can start automating today

webinar speakers

As a special bonus, all Webinar attendees will receive a free copy of the Lyris Email Marketing Automation How-to Guide — a perfect complement to the Webinar presentation. It’s an actionable guide designed to help you improve your email campaign ROI right away.

Register now for this informative live webinar